Beauty and Fashion Dubai

Wella Pro Series announces Myriam Fares and Celebrity Hairstylist Tony El Mendelek as Brand Ambassadors at Glamorous Media Event.

Dubai, UAE, October 2013: Wella, a world leading salon brand has launched Pro Series by Wella, its first salon-inspired hair care and styling line, at a glamorous media event in Dubai, UAE , where the ‘Queen of Stage’ Myriam Fares was announced as Wella Brand Ambassador.

Pro Series by Wella is a salon-inspired collection that offers a full range of products to deliver salon results at home. The line-up consists of shampoos, conditioners, intensive treatments, combing creams and styling products, helping you to achieve wearable trend looks at home. And, for the first time in our region, the range is now available at retail shops nationwide.

On Tuesday, 1 October, at a highly anticipated regional media event, the star Myriam Fares emerged on stage, surprising guests as she was announced as the Wella Ambassador. To comment on the news, Myriam said: “I’m thrilled to be taking on the role of representing 130 years of Wella expertise, and inspiring Arab women to feel like a star that has just stepped out of a salon every day, from the comfort of their own homes.”

The brand selected none other than renowned celebrity stylist, Tony El Mendelek to collaborate on the launch of Wella Pro Series collection by showcasing different hair styles on models. It is well-known that the Wella house trains over one million hairdressers every year, and being the number one salon brand in Europe, it has maintained great partnerships with hairstylists across the world.

“In my line of work, I’ve always sought to encourage women to take care of their hair at home as much as they would take care of it at the salon. What better way to do that than to join efforts with Wella Pro Series? To me, this new product comes at the right time to cater for the needs of every Arab woman.”

Women can now have access to all the products and the know-how of creating their own salon looks at home, thanks to Wella Pro Series.

Wella Pro Series shampoo, conditioner and treatments are available in five collections:

 

Wella Pro Series Frizz Control Collection provides a smoother hair feel and an anti-frizz effect, even in high humidity.

Wella Pro Series Repair Collection helps repair damage and protects hair against the daily stress of combing, while significantly reducing future breakage. It leaves hair smooth and easy to comb and detangle.
 
Wella Pro Series Color Collection protects colored hair against breakage from combing and styling.

Wella Pro Series Shine Collection provides radiant, shiny hair.

 
Wella Pro Series Moisture Collection protects hair’s moisture balance, helping to deliver healthy-looking shine and reduced frizz. It leaves hair smooth and easy to comb and detangle.

 

The Wella Pro Series line up offers hair care, treatment and styling products, which include:

                    

The Wella Pro Series line up offers hair care, treatment and styling products, which include:

1. 1. Wella Pro Series Shampoos that offer rich, creamy lather and use tailored ingredients for outstanding dry conditioning performance.
   2. Wella Pro Series Conditioners that deliver strong conditioning results without being greasy or weighing down the hair.
   3. Wella Pro Series Rinse-Off Treatments (jars) are high conditioning treatments that help to restore the hair quality.
   4. Wella Pro Series Leave-in Treatments (pumps), often also referred to as ‘combing creams’ help and facilitate combing through the hair without the uncomfortable tangling, without the need to rinse-off.
   5. Wella Pro Series Mousses that are easy to comb through and offer excellent hold and easy distribution without stickiness.
   6. Wella Pro Series Hairsprays feature a spray system that ensures even distribution on the hair while delivering a fast drying time, all resulting in a weightless feel.
   7. Wella Pro Series Heat & Shine Double Phase Spray this new salon-inspired heat and style two phase spray helps repair and protect hair against styling damage. The coloured phase helps to protect shine, while the translucent phase provides light hold. A professionally inspired touch for an expert style.

The Wella Pro Series range is available at the following RRP*:

• Wella Pro Series Shampoo 19.13 AED
• Wella Pro Series Conditioner 21.04 AED
• Wella Pro Series Rinse Off Treatments (jars) 22.95 AED
• Wella Pro Series Leave-In Treatments (pumps) 22.95 AED
• Wella Pro Series Mousse 29.56 AED
• Wella Pro Series Hairspray 47.30 AED
• Wella Pro Series Heat & Shine Double Phase Spray 24.26 AED

*Pricing is at the sole discretion of the retailer