Beauty and Fashion Dubai

This year I visited the TP-LINK exclusive Neffos stand at Gitex.

Dia Hamdan , Regional Marketing Manager, for the brand introduced me to the new Smart phone range, which would be available to market from this year.

The series has been launched with 3 smartphones, the Neffos C5, C5L, and C5 Max.

(Dubai, UAE) –30th March, 2016 – TP-LINK Technologies Co Ltd, a leading manufacturer of SOHO and SMB networking products and wireless solutions, announced at GITEX Shopper 2016, the launch of Neffos smartphone, which also marked the company’s entry into the mobile handset market.

According to the company which designs and supplies a range of networking products to distributors, resellers and retailers in the Middle East and Africa (MEA) including Routers, Range Extenders, 4G and 3G Mobile WiFi, ADSL, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the latest smartphone will help TP-LINK to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for end user customers in the region.

Lucas Jiang, Country Manager, TP-LINK Middle East and Africa (MEA), said

TP-LINK’s confidence to enter the smartphone market is derived from the consistent and steady growth of its WLAN business and a deep insight to meet end user needs with a compelling mobile device. “The investment we are making into the smartphone business is long-term and a global one,” he declared.

Jiang added that the Neffos smartphone portfolio aims to strike a perfect balance between smart technology and stylish design, to create a unique digital experience by establishing a seamless connection between people and devices.

“The moniker Neffos derives from the Greek word ‘nephos’, which means ‘cloud’,” Jiang explained. “We picked this name because it also represents our vision of venturing into the smartphone business to establish a seamless connection between people and devices through the cloud.”

He pointed out that TP-LINK through the Neffos brand is fully committed to developing its products, services and consumer relations through extensive research and development (R&D) and acting on customer feedback. “We will implement and adhere to strict quality assurance practices and effective outreach initiatives by consistently focusing on the needs of end users to create superior products of the highest quality,” Jiang stated.

According to TP-LINK, the Neffos range aims to strike a balance between smart technology and fashionable design. The company said by leveraging cutting-edge technology, it is cultivating a harmonious relationship with people to power their everyday lives.

“We want consumers to harness the ability to capture the essence of life in a moment, and save the beauty of it all for a lifetime.”

Jiang reiterated that the Neffos handset is competitively priced to meet the needs of an enthusiastic smartphone aficionado. “We are also looking forward to hearing feedback from our partners and most importantly the consumers whom we are targeting with this product,” he said