Swarovski Festive Tree at The Dubai Mall
Did you check out this wonderful tree at the Dubai Mall??
United Arab Emirates, Dubai – December 14, 2015: For the first time in the GCC, Swarovski brings a Festive Tree in Dubai, at The Dubai Mall Star Atrium, from December 11th to December 29th.
With a 12-meter height, the modern and impressive tree is inspired from the mirrored façade of the Swarovski shops which creates a vibrant and eye-catching light. It reflects the concept of the Swarovski boutiques ‘Crystal Forest’ by using a myriad of stainless steel prisms. These sparkling facades takes on wonderful lights and reflections. The unfolding metal facets intrigue with their infinite depths and rich abundance.
In 2015, more than a dozen countries will showcase a total of 20 Christmas Trees, one of the highest being in New York at the Rockefeller Plaza one, with a 23-meter height which was inaugurated by Miranda Kerr and Nadja Swarovski on November 16th 2015.
“We are proud to bring the Swarovski festive tree for the first time to the GCC in partnership with The Dubai Mall, the world’s largest shopping destination. Our commitment is to make every day extraordinary and with this special project we have delivered our promise”. Commented Mr. Frederic Berning, Managing Director at Swarovski Consumer Goods Business Middle East.
Swarovski at The Dubai Mall Star Atrium had welcomed at the cutting ribbon ceremony for the launch of the Festive Tree, two dazzling hosts: TV presenter Raya Abirached and Lama Jamal from Dubai Street Style, for a special styling session.
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