Beauty and Fashion Dubai

5th edition of the Splash Calendar unveiled by Esha Gupta

It’s not unknown that individual style is ruled by powerful star signs so this 2015, the Splash Calendar blends the world of the celestial and fashion. Titled  ‘In  Love with Fashion’ Volume II, the Calendar was unveiled by Mr Micky  Jagtiani,  Chairman,  Landmark  Group,  Mr Raza Beig, CEO, Splash and ICONIC  along  with  the  gorgeous  Splash  Brand  Ambassador and Bollywood actress Esha Gupta at the Viewing Deck, Palace Downtown.

Shot creatively through the fashion lens of Tejal Patni the Calendar explores the dominant characteristics associated with each zodiac sign and connects that with the style sensibilities of Furne One @ Amato. As we flip through the 12 pages, the Calendar tastefully blends styles and silhouettes,
timeless fabrics and design aesthetics with a fashion editorial eye to visually express the signs.

While each month is an individual story brought alive by dramatic sets & lavish props, the Calendar is bound by an invisible thread of the brand’s philosophy of ‘In Love with Fashion’ and each image evokes a broad range of expressions. Bound to delve into the nuances of the most popular trends these vivid images promises to capture your attention the moment you set your eyes on it. The trends have been highlighted and brought in the forefront by marrying two diverse worlds through a story that defines their relationship. A Cancer sign known to be simple, loving and protective is dressed in the Mod trend with scissor hands to signify the dominant characteristics while Leo is motivated, ambitious and majestic and suitably dressed in pure opulence to bring reflect Safari Glam. Virgo is aptly portrayed in the Floral trend as it brings out characteristics like faithful, sensual and  loving and the color white symbolises purity and so on and so forth.  Each trend lends itself well with the signs and identifies and enhances the traits associated with it.

“Sometimes the simplest and straight forward ideas are truly the best direction which is seen in this calendar. Our calendar tastefully blends styles and silhouettes, timeless fabrics and design aesthetics to visually express these 12 signs. As you flip through the months, each image will tickle the creative urge that this fascinating combination of art, vision and fashion has to offer,” said Raza Beig, CEO, Splash & ICONIC.

Speaking on his association with the Calendar, Furne Oné said “It is always a pleasure and honor to collaborate with Splash and work on this calendar along with talented photographer Tejal Patni the one and only Raza Beig. A brand that supports an artist’s vision is a dream and after so many hours of planning, conceptualizing, creating the looks and being part of the shoot itself, I am very proud and every second spent has been worth it.”

“I have had the privilege of being a part of this project since its inception and the experience just gets better. It’s now a family with Raza and Furne and the team at Splash which makes the calendar all the more special. In this 5th edition, I explore Zodiac signs and infuse them with a high fashion twist. Each photograph in the calendar represents a star sign and narrates its traits using visually compelling stories, styling and set design.  The result, like always, is a vibrant and eclectic calendar that delights the eye, heart and imagination,” said Tejal.

A numbered 500 piece limited edition calendar; it will be gifted to the region’s movers and shakers which include media, opinion makers, partners and VIPs.  Also  with  a  vision  to  make  the  calendar  a part of ever consumer’s  living  space,  the  calendar  will  be  available in a desktop version, across all Splash Stores  at a minimum purchase of AED 150.