Beauty and Fashion Dubai

Syrian-born fashion designer Rami Al Ali today unveiled his long-awaited prêt-a-porter collection to an intimate audience of fashion industry professionals in Paris. The twenty-six piece Spring/Summer 2015 collection is contemporary yet classic, and draws inspiration from the exotic splendour of nature’s most luxurious flower, the orchid. The debut collection represents a new phase for the Rami Al Ali woman, with classical silhouettes and elegant lines reflecting a relaxed yet glamorous approach to everyday wear.

A plant historically associated with both innocence and mystery, the orchid’s graceful appearance commands immediate attention, whilst its reputation as a rare flower evokes a sense of refinement and purity. Al Ali was drawn to these dual connotations and the juxtaposition of femininity and strength enclosed within today’s woman.

Fabrics are elegantly feminine, with chiffons, crepes and silks playing host to a stunning display of embroidery, prints and beadwork – details that have come to signify the designer’s distinctive flair. Billowing sleeves, flowing shapes and voluminous organza all nod to the delicate sculptural beauty of the opulent orchid, whilst crisp A-line dresses and sharply tailored shifts lend the pieces a chic, contemporary edge.

Diaphanous dresses with a fluttering of vibrant blooms add a risqué appeal, whilst floor length gowns gracefully cascade, bringing drama and extravagance. Longline jackets and ankle grazer trousers offer a sophisticated edge to fluid blouses and embellished cocktail dresses, creating a set of effortlessly stylish closet staples for the modern woman.

Taking his cue from the rich shades of the orchid, vivid limes and dark salmons complement soft peaches and delicate lavenders to create a fresh colour palette that elevates the capsule wardrobe to innovative new heights.

This exciting new line marks the first of Rami Al Ali’s bi-annual prêt-a-porter collections, thrusting him into the competitive commercial market.

The collection unveiling took place at Jean Demavinssy Fashion Showroom, Paris, France.