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Dubai, UAE,Polaroid Eyewear, a worldwide leader in eyecare and optics and the inventor of the polarized lens, is now available in the UAE.

The region’s leading optical retailer, Vision Express, owned and operated by M.H. AlShaya Co., launched the Polaroid 2015 eyewear collection in Dubai Mall on Thursday, December 18^th.  Specifically designed for fashion lovers seeking a unique combination of style, the collection features avant-garde design and promises the utmost eye protection and safety thanks to the cutting-edge polarized technology for which Polaroid has been renowned for over 75 years.

“Our eyes are just as precious as our skin and need care and protection from harmful UV rays. Now we need to look no further than Polaroid, a brand trusted the world over for its commitment to innovation and the utmost eye protection.   In addition to this, the designs are trendy, the prices are competitive and most importantly there is no compromise on quality. In other words, this brand is perfect for the UAE’s youthful, discerning customer and Vision Express is so excited to be a part of this launch,” said Mohamed Salem, Brands Marketing Manager, Optics Division – Middle East, M.H.Alshaya Company W.L.L.

Polaroid’s UltraSight^TM polarized lenses are made of nine functional elements: a polarizing light filter, which is protected by four UV light absorbers, two shock-absorbing and two scratch-resistant layers. These innovative lenses are the result of the exclusive Thermofusion^TM Technology, a breakthrough in quality and technology that allows Polaroid to form lenses in a way that fully protects the polarizer, which is at the core of the lens, delivering superior optics.

To better meet the diverse needs of all its customers, Polaroid presents two exciting new versions of its UltraSight^TM lenses, which will be available across Vision Express outlets in the UAE starting in 2015: Ultra Light – a lighter and more flexible lens – and High Quality, a stronger and thicker version.

“Polaroid is re-launching in the UAE by Safilo Middle East after 4 years.

We expect to fill an untapped market opportunity with Polaroid, a lifestyle brand which invented Original Polarized Lenses, by offering the best eye-protection and visual quality to everyone creating a stylish sunglasses line at an unbeatable value.

And of course such a brand offer, as the one you can find at Vision Express, enables customers to shop Polaroid selecting the right style among a full collection available” as Kyriakos Kofinas, Safilo Commercial Head of Middle East and Africa underlined.