Petit Bateau Introduces Enigmatic Summer 2014 Collection for the youngsters
Dubai, UAE (March, 2014): Petit Bateau, the renowned iconic French childhood brand founded in 1893 in Troyes, is delighted to introduce its Summer 2014 children collection across its two UAE stores. Petit Bateau UAE is operated in conjunction with Al Khayyat Investments (AKI), which operates the Middle East franchises of a number of brands in several industries.
Petit Bateau is all about its know-how, the quality of its fabrics, its cuts and finishing. It is also a state of mind which celebrates spontaneity, optimism and energy. This new collection pays tribute to the brand and radiates joie de vivre, under the summer sun. Inspired by Petit Bateau retro ranges, the discreet vintage details of this new collection place it within a modern and dynamic fashion context. The colours, which are fresh and drenched in light, work well together to create outfits which are harmonious, balanced and bursting with energy!
While the brand’s DNA is still recognisable, a light breath of freedom can be perceived blowing through this sparkling and resolutely optimistic collection. As with most historic brands, the evolution of Petit Bateau is reliant on a delicate balance between old and new – holding on to the best of the past while creating something covetable for now. Petit Bateau is 50 per cent love and 50 per cent cotton.
Excite your children’s fashion appetite this summer with Petit Bateau: the boat that rocked!
