Beauty and Fashion Dubai

Parah, leading Italian luxury beachwear and underwear brand has announced the launch of its new flagship store in Abu Dhabi’s Yas Mall which also marks the brand’s fourth successful launch in the UAE.

The 603 square feet store located at the first level, features the brand’s four lines that include Parah, with corsetry aimed at luxury and seduction and beachwear collections merging unique colors, cuts and fabrics, Impronte Parah Beachwear and Lingerie Collection. Engaged in a hectic lifestyle, the typical Parah woman is self-confident, modern and sensitive, yet extremely fashion savvy, seeking to assert herself in unique new ways.

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