Beauty and Fashion Dubai

Being elegant with your dress is a desire most women have and few possess and the key to their secret is to preserve the beauty and charm of your clothes by what you wash them with.

Since its foundation in the GCC in the late 90’s, Henkel, the famous Laundry & Home Care, Beauty Care and Adhesive Technologies brand has made one of its basic objectives to provide the market with the best innovative products. After discovering that the laundry category is dominant by powder detergents with powders contributing to almost 100% of the category, Henkel decided to modernise its vision and focus all its efforts to offer new products that respond the best to GCC and universal customer’s expectations and needs. As a result, Henkel introduced segments that didn’t exist including its successful category of Liquid detergents.

Persil Abaya Shampoo, Persil White and Persil Gel were heavy secrets Henkel offered to its special customers in the Middle East and around the globe in very competitive prices. Prior to these products, it was difficult for ladies to keep the fineness of their black, white and colored dresses because of the expensive offered products that didn’t help in keeping the glamour of their favorite segments. Now, there is no need to worry about keeping the shine of colors after multiple laundries. With Persil Abaya, Persil White or Persil Gel, it became possible to wash clothes again and again without distorting the shine of their look for a low budget.

With all the success realized by its innovative products, it wasn’t a surprise that in 2013, 6% of GCC market switched to liquid detergents mainly offered by Henkel. The Home category was not forgotten and DAC hit the market with its first ever innovation in the Antiseptic and Disinfectant category the same year.

Switching to Henkel’s innovative products is no more a hard decision, all the needed is to give it a try to see by your selves how satisfying the results will be and to forget about the old fashioned detergents and cleaners.