L’Oréal Professionnel – INFINIUM- The Infinitely Professional Hairspray.
A New Formula, Tested and Approved by Backstage Hairdressers at this year’s F/W 2014 – 15 Shows
L’Oréal Professionnel -INFINIUM, THE BACKSTAGE MUST-HAVE, IS BACK WITH A NEW FORMULA
As the official partner of Paris Fashion Week, L’Oréal Professionnel is present behind the scene of Fashion Week Shows in New York, London, Milan and Paris. This season, L’Oréal Professionnel hairdressers were responsible for the hair at shows including Sonia Rykiel, Chloé, Kenzo and Carven. It was ideal opportunity to offer a sneak peek of the new INFINIUM hairspray before its official in L’Oréal Professionnel salons worldwide.
Extremely fine, extremely dry with no visible residue and stiffness, its new formula instantly fixes hair with hold ranging from strong to extra strong. INFINIUM is a professional spray that offers an invisible result, ideal for creating all types of looks: back-combed, tousled, extra-voluminous and high=ly defined. Its secret: ultra-fine, professional-grade droplets.
