Beauty and Fashion Dubai

Last week, I witnessed the grand launch of the Huawei’s most awaited Mate S Smart Phone and The Huawei Watches.

The event was well organized and included top notch media, VIPs, socialites and Brand Partners. There were amazing dance performances, entertainment and much more…..

More from the Event and Brand

Dubai, UAE – October 1, 2015: Last night, in the presence of around 500 media, VIP guests and partners from around the region at the Madinat Jumeirah Dubai, Huawei unveiled their latest Flagship devices – the Mate S and W1 Huawei Watch. The evening soiree included an entertaining program of special performances with the dramatic, high-tech shows and presentations for the night reflected the products launched as they combined innovation, art and style.
Commenting on the Huawei Mate S and W1 Watch, Sandeep Saihgal, Middle East Vice president of Huawei Consumer Business Group said,

“The Middle East is a very strategic market for our business. We strive to grow and offer our customers products that impact and enrich their lives. In designing the Huawei Mate S, we wanted to develop a smartphone that offers a personalized experience with the power of touch; we once again took a revolutionary approach and reimagined how people interact with their devices, adding innovative features that enhance ease of use, functionality and creativity. Adding to the currently launched standard Mate S version, we will be launching soon the force touch version of this device, which will add more innovative dimensions to the user’s interaction with the device whilst enhancing their experience. With the launch of the Huawei Watch, we have created a bespoke timepiece that expresses consumers varied preferences in technology, fashion and lifestyles, whilst maintaining technological innovation.”

These latest additions to the market feature a combination of brilliant capabilities and stunning visual appearance.

Revolutionary pressure control that redefines the user experience

The Huawei Mate S’ touch screen control technology offers an unconventional design that strikes a balance between the phone’s brilliant capabilities and its stunning visual appearance. Touch is a core of the Huawei Mate S, creating a new experience for users that enhances their interaction with the device. When viewing photos, they can be quickly previewed and enlarged by pressing the screen with one finger, streamlining the operations of a traditional phone. Earlier this month at IFA technology show in Berlin, Huawei revealed the new pressure-sensitive technology which can be used to weigh small objects. Huawei cleverly did this by placing an orange on the screen, with the Mate S revealing its weight of 280g.

The phone is equipped with Fingerprint 2.0, an upgraded version of the advanced chip level security and one-key unlock technology in the Huawei Mate 7. Fingerprint 2.0 improves recognition speeds by 100 percent, with more accurate self-learning functions. It can also be used to control the notification bar, double-click to erase unread notifications, slide to preview pictures, and hold and take phone calls. All of these options improve the one hand operation of the phone. Fingerprint 2.0 and Knuckle Control 2.0 – first introduced in the Huawei P8 – simplifies how users switch between app operations and take screenshots. The feature offers users a new way to interact with their phone: drawing a “C” with their knuckle activates a camera, while double-clicking the screen with a knuckle records the screen in the form of a video.  With these options, every type of touch provides an opportunity to be innovative.

Building on the revolutionary Huawei Mate 7 smartphone, the Huawei Mate S features a 2.5D floating screen that is 5.5 inches long and 7.2 millimeters thick, with side edges that are just 2.65 millimeters. The arched back cover fits perfectly into the palm of a hand, while its curved surface features solid pressure and weight, making the phone less likely to be dropped. With the texture of the AMOLED screen, Huawei Mate S presents a perfect curve. The curved back cover of the Huawei Mate S features a laminated ladder battery and a staggered height printer circuit board layout design. It also uses a nanometer shooting technique to seamlessly connect the phone’s antenna and metal, resulting in a smooth feel. Additional cutting-edge technology, including diamond cutting, CNC carving, nanotechnology and a sapphire camera are part of the phone’s seamless metal body.

A camera designed for beginners and professionals

The Huawei Mate S is equipped with a camera that considers users’ needs in everyday life: a professional camera and settings that incorporate contrast, texture, and distinctive tonality. The 13 mega pixel rear camera features a RGBW sensor, optical image stabilizer, Dual color-temp LED flash lights, and independent image signal processor camera units, which combine to capture higher quality pictures faster. The Huawei Mate S takes camera capabilities one step further by offering an 800 mega pixel front camera with soft, front lights to improve selfies. This algorithm ensures users capture the clearest, most beautifying images possible.

The professional camera mode allows manual adjustment for ISO, exposure compensation, exposure time, white balance and focusing, and functions such as the grid, and flash-assisted focusing. The real time black and white filter mode provides multiple levels of density and real-time intensity adjustment.

Technology that adapts to every environment

The Huawei Mate S takes regular recording functions to the next level by creatively implanting three microphones that support Huawei’s smart direction algorithm. The Huawei Mate S’ beam-forming algorithm allows all three mics to focus on the sounds coming from where the phone is facing, enabling a clear recording with minimal background noises.

For consumers on the go, the Huawei Mate S also supports Mopria printing general protocol, which includes 700 printer types across 29 leading brands. Today Huawei also introduced its new Huawei G8, which is equipped with a 5.5 inch FHD screen and 3000mAh battery compatible for super low-light photo taking.

The Huawei Watch

Huawei continues to break new ground in the wearables space by unveiling today the Huawei Watch, powered by Android Wear™ and IOS. The fully circular watch features a 1.4-inch touch-sensitive AMOLED display, scratch-proof sapphire crystal lens, cold-forged stainless steel frame, and comes with a built-in heart rate monitor and 6-Axis motion sensors. The Huawei Watch is the first smartwatch in the Huawei wearable family.

Timeless Design

Designed by a team of experienced watch designers that have a rich history in creating fashionable and timeless watches, the attention-to-detail becomes apparent upon first glance as the device boasts a sparkling AMOLED 1.4-inch display at 400 x 400 pixels resolution in 286 ppi at a 10,000:1 high contrast ratio, making it the most vibrant Android Wear smartwatch in the world.  Made of more than 130 components, Huawei Watch has a crown, frame and hinge built from high-quality and scratch resistant cold-forged stainless steel making it 40 percent harder. With an intuitive 2 o’clock press button, the watch offers the highest levels of control and comfort to the user. The Huawei Watch comes in three stylish colors: gold, silver and black. Designed with personalization in mind, more than 40 unique watch faces will be available to choose from, including a full range of watch straps made from different materials, and styles. The Huawei Watch will come with a magnetic charging station for the users benefit

Smart Within

Powered by Android Wear, receiving SMS, email, calendar, app, and phone call notifications has never been easier or more convenient. Compatible with smartphones running Android 4.3 or higher, Huawei Watch boasts a powerful Qualcomm 1.2GHz processor for optimal performance, includes 4GB of storage, 512MB of RAM and Bluetooth 4.1. For the sports enthusiast, or just those interested in tracking fitness levels, Huawei Watch features a heart rate monitor sensor, 6-Axis motion sensor, and barometer sensor that automatically detects and tracks in real-time if a user is walking, running, biking, hiking or sleeping. Specifically, users can monitor everything from the number of calories burned, to heart rate, climbing height, steps taken, and distance travelled.

Huawei Health Ecosystem

To encourage consumers to live happier and healthier lives, Huawei is dedicated to building a wearable’s health and lifestyle ecosystem that will help users set goals and track their progress. With exciting partners including Jawbone, the Huawei Health Ecosystem seeks other innovative third-party health and fitness apps that will encourage users to set themselves free.

Please visit consumer.huawei.com/en/ for more information.

The Huawei Mate S and the Huawei Watch are now available across select retail outlets across the region.