Beauty and Fashion Dubai

The newly renovated store marks the celebration of the brand’s 20^th Anniversary in the Middle East.

 Dubai, UAE, 22^nd September, 2013: Giordano, the global apparel brand known for its everyday wardrobe essentials, officially inaugurated its new concept flagship store in The Dubai Mall yesterday. A special celebration took place at the newly renovated store and Giordano’s guests were entertained by activities including a fashion show and dance performances.

Over 300 hundred of Giordano’s of Giordano’s most active members of the World Without Strangers (WWS) Giordano’s Global Cardless Loyalty Program, suppliers and associates attended the join celebrations for the brand’s 20^th anniversary in the Middle East and the flagship store’s re-opening.

The festivities kicked off at 6pm on Saturday with the performance of a group of stomp dancers who transformed the area around the shop in a dance floor; as guests flocked into the store, cameras captured their smiles in front of the Giordano wall; models walked down the catwalk in store to showcase the latest Giordano men’s and women’s collections; and music was mixed live by Dubai favourite DJ David Craig.

“Today we celebrate two significant milestones in the history of Giordano: the opening of the renovated first concept store in the region and 20 years of operations in the Middle East. If Giordano has achieved so much in the past 20 years is principally because of our loyal customers. This event is our way to mark this double achievement while expressing gratitude to them”, said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.

The store, located on Level 2 of the world’s largest shopping and entertainment destination, redefines simplicity and embraces classic, polished and refined design.  Space is maximised for product displays and customer interaction; including wider entrances and larger, more comfortable fitting rooms.  Products are also presented in three different ways for customers’ easy visualisation of style. Wood accents have been added to increase the feeling of warmth and natural space. Energy-efficient lights enhance the customer experience while minimising the store’s carbon footprint.

Following two decades of consistent brand growth and with 258 stores operating in the region, Giordano has planned an aggressive expansion and will roll out the new design concept shop across all Giordano stores in the region.