Beauty and Fashion Dubai

Available in Four Collections: Sapphire Crystal, Alligator, Carbon and Gold, and Clous de Paris

Dubai-UAE: 08 December 2013 – By Atelier introduces four collections of its unexpected and daring outfit for the iPhone 5s, which transforms the mobile phone into a striking object created with excellent materials, rare craftsmanship, and singular design. It is neither a case, nor a mobile phone competing with market leaders, but rather a mobile phone accessory of another caliber. Designed in Europe and hand-assembled by in-house artisans, By Atelier adorns the leading technology of today with luxurious style.

The By Atelier chassis for iPhone 5s was launched in late October 2013, in key global cities – Paris, New York, Hong Kong, Dubai and Moscow. By Atelier’s exclusive positioning is supported by a network of limited distribution complementing its production, which is limited by the nature of handmade craftsmanship.

Built with a selection of high-tech materials frequently used in Haute Horlogerie, the 316L stainless steel chassis is skillfully affixed to the iPhone 5s at the time of purchase.   Owners then become By Atelier Club Members and are provided with instructions to download a free application, which gives them access to a 24/7 worldwide concierge service offered in five languages: English, French, Russian, Chinese and  Spanish .

The four collections feature eight models with dashing colors, rich textures, and detailed finishing. A recurrent A-frame motif appears on the chassis design and within the By Atelier emblem, found upon the matching slipcase for each style. ‘By Atelier’ is engraved along the top edge of the chassis frame.

The Sapphire Crystal Collection is available in a soft pink sapphire and electric blue sapphire, while the Alligator Collection is available in three styles – the black alligator, taupe alligator and while alligator, for the cool, chic and simply glamorous. By Atelier iPhone 5s is also available in the Carbon and Gold Collection with a carbon fibre finish, and lastly the Clous de Paris Collection comprises of the white alligator and black alligator.

The core construction of the chassis is the achievement of Swiss-born, London-based Christophe Behling, the four-time winner of the prestigious Red Dot Design Award. He borrowed skills and materials directly from Swiss watchmaking traditions to conceive its foundation. The stainless steel screws keep the chassis solidly fastened to the iPhone 5s, with no damage to the iPhone itself, and provide ultimate protection. To disassemble or assemble the chassis, if a By Atelier representative is not accessible, each chassis includes a presentation video explaining the process, spare screws and screwdriver.

Like a fine timepiece, By Atelier is both an investment piece and a reflection of character. The chassis provides a feeling of importance in the hand; it captivates by the quality and finesse of its materials which enhance the intelligence of its design.

Technology and luxury may appear contrary: one advances at lightning speed, the other takes the time to privilege heritage, craftsmanship and material refinement. Both, however, are specialists’ domains. As the leading creator of mobile communication tools for major European luxury brands, Atelier Haute Communication channels its expertise into By Atelier, its in-house creation. It unites the work of top-class specialists and expresses its core philosophy: always the best of both worlds at our fingertips.

The By Atelier iPhone5s is available at Ahmed Seddiqi and Sons stores in Dubai Mall and Burj Al Arab and retails from AED 5,200 to AED 30,700 for a white alligator full diamond studded version.

By Atelier is a brand brought to you by Atelier Haute Communication, the leading expert of tailor-made handsets for luxury brands.

 *Available and compatible for iPhone 5 owners.