Beauty and Fashion Dubai

Emerges as most trusted name in hair nourishment in Middle EastDubai, UAE – December, 2013 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced that its Dabur Amla (Indian gooseberry) hair oil has been recognized as the number one selling oil, making it the leading hair oil brand in the world. With a legacy of 130 years, the oil has acquired the trust of Arab women across the Middle East to become a preferred choice for hair nourishment. Dabur Amla hair oil enjoys high brand equity in the region where it has been widely used for generations to provide pre-shampoo nourishment for preventing hair loss, resulting in healthy, thick and long hair.

Dabur Amla hair oil is a blend of amla, its primary ingredient along with other natural oils. Amla is known to contain high levels of Vitamin C which helps strengthen hair from root to tip. Its scientifically proven that regular head massage stimulates blood circulation, proving highly beneficial for scalp and hair. The vital nutrients in the oil penetrate into the scalp and help strengthen hair follicles, help stimulate natural growth and help prevent loss of moisture. The centuries old herbal formula is specially formulated in Dabur laboratories that have helped millions of consumers globally to stimulate growth and arrest hair loss.

Rohit Dogra, Senior Marketing Manager, Dabur International, said: “The long and dry summers, quality of water, regular use of shampoo and frequent hair treatments results in breakage, thinning and loss of hair along with dry and dull scalp and damaged roots. Dabur Amla hair oil is especially formulated with essential ingredients to address these concerns of women in the Middle East who desire healthy, long and strong hair. It provides nourishment from root to tip to make hair shine with good health and become thick, long and strong. The Middle East has always been a lucrative market for Dabur Amla hair oil, clearly demonstrating its efficacy as the highest selling and the most trusted brand in the region.” 

Dabur Amla hair oil is a solution for women in the Middle East who often complain of dry, dull and damaged hair leading to hair breakage and excessive hair loss. Frequent use of shampoo strips hairs of its natural oils making them dry. A quick nourishing massage of Dabur Amla before every shampoo helps replenish essential oils while its regular usage ensures nourished hair that shines from root to tip. The oil can be applied on the scalp and along the length of the hair for massaging before shampooing. Regular usage makes hair healthy, long, strong and thick.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.