Coty Middle East Partners with Lifestyle and introduces the Nail Hub
Coty Middle East is honored to announce its recent partnership with the one-stop home and beauty retailer Lifestyle. The prestigious group has introduced the unique Nail Hub concept across Lifestyle stores, featuring a complete nail offering across its lacquer range, including OPI, the leader in professional nail care industry, Sally Hansen, the #1 nail brand in the USA and Rimmel, the fashion forward brand inspiring experimentation and self-expression through its own nail line and celebrity collaborations, including Kate Moss and Rita Ora.
With the rapid growth of women’s interest in daily nail care over the years, the nail industry’s net worth has also soared, from $7.30 billion in 2011 to $7.47 billion in 2012 and finally to a staggering $8.28 billion spent in 2013. As Coty Middle East’s own nail products remain unsurpassed across quality and trendiness, the introduction of the Nail Hub comes at the perfect time.
Nail lovers can rest assured that the Nail Hub’s complete devotion to nail lacquers satisfies their every nail need, from aesthetic and quality to total care and efficiency. Women can also conveniently select from among all three brands, mixing and experimenting with formulas and colours to create their own one-of-a-kind nail treatment. The Nail Hub is a destination dedicated to nail lacquer satisfying every customer’s nail need and giving more alternatives to shoppers capitalizing on the colour authority of OPI and care authority of Sally Hansen to propose a unique nail concept never seen before.
The Nail Hub is available in Lifestyle stores within the UAE, KSA, Kuwait, Qatar and Bahrain.
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