Beauty and Fashion Dubai

One of China’s most famous actresses joins Rado as new brand ambassador (Lengnau, Switzerland – May 2014)

Talent, poise, grace, good looks and a reputation for overcoming challenges and pushing boundaries. Rado and the award-winning Chinese actress Tang Wei share many attributes, which is why the prestigious Swiss watchmaker is proud to announce their three year partnership.

Rado announced the partnership with a spectacular event in Shanghai, which included a photo shoot of the beautiful actress wearing the latest high-tech ceramic models from the Rado Esenza Ceramic Touch, Rado HyperChrome and Rado DiaMaster families.

Tang Wei will also be the star of a future advertising campaign for Rado international, with her image adorning advertising and POS visuals internationally.

Speaking at the spectacular event to announce Tang Wei as a Rado ambassador, Rado CEO Matthias Breschan said: “We are very proud to be able to announce Tang Wei as an ambassador for Rado today. She is not only a very talented actress, but also someone who has shown great determination and hard work to achieve success. We admire this greatly and believe that she reflects the values that are important to Rado as a brand. We are delighted to have her as part of the Rado family.”

Tang Wei commented: “I am very impressed with the new Rado collection. The watches are beautiful and versatile, and also very comfortable to wear. It is also important to me that Rado as a brand is focused on the future, and is known for breaking boundaries and overcoming challenges. I am very happy to become a part of the Rado family.”