Pure Gold Jewellers launches designs by Kholoud Osama Kurdi
Designed by renowned designer Kholoud Osama Kurdi, the jewellery draws inspiration from UAE National Anthem ‘Ishy Biladi’ launched by Pure Gold Jewellers
Dubai, UAE; November , 2014: Award winning international jewellery retailer, Pure Gold Jewellers has launched UAE National Day commemorative jewellery designed by celebrated Arab designer Kholoud. Inspired by UAE National Anthem ‘Ishy Biladi’ which means ‘Long Live My Nation’, the jewellery consists of a beautifully designed pendant and bracelet as a true expression of love for the UAE.
Both the pendant and the bracelet are set with diamonds and colour stones in the hues of the UAE flag.
According to Karim Merchant, CEO & MD, Pure Gold Jewellers, “UAE National Day is of great significance to all as it is a celebration of the indomitable spirit and achievements of the country; and Kholoud’s designs based on ‘Ishy Biladi’ is a true celebration of the National Day sentiments. The tastefully designed pieces have an authentic Arabic vibe to it and effectively captures one’s love for this great country.”
Speaking about the designs, Kholoud Osama Kurdi, whose exquisitely designed pieces are endorsed by celebrities and high profile personalities, said: “When Pure Gold Jewellers approached me to design a special jewellery line to mark the 43rd UAE National Day, I was very excited. As an Arab national who has worked and lived in the UAE and enjoyed the country’s hospitality, I consider it an honour to use my skills to create a truly memorable piece of jewellery to mark the National Day. I immediately thought of UAE National Anthem ‘Ishy Biladi’ which expresses deep love for the nation, and decided to use it as the main theme for my design. I designed the bracelet in such a way that the inscription ‘Ishy Biladi’ is nestled on the pulse point of the wrist that connects to the heart, truly symbolic of everyone’s love for the UAE, irrespective of their nationality. The pendant too sits comfortably close to the beat of the heart. ”
The ‘Ishy Bilady’ pendant is available for AED 3499, and the bracelet for AED 2999 from all Pure Gold Jewellers outlets in the UAE.
Merchant added: “This UAE National Day is very special for us as our company completes 25 years of operations this year. As a brand that was formed in the UAE, we are conscious of the values we emulate wherever we establish presence and are deeply committed to the welfare of this country.”
Pure Gold Group works closely with Sheikh Mohammed Bin Rashid Al Maktoum Humanitarian and Charitable Foundation, UAE Red Crescent Society, Dar Al Ber Society, Bait Al Khair Society, Zakat Fund Abu Dhabi, Ministry of Education, Ministry of Health, Jamiyat Asarika Al Khariya (Sharjah Charity International) and other non- profit organisations. The company is also known for its initiatives in helping to release insolvent prisoners from UAE jails either by paying back their debts or paying for their air fare.
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Both the pendant and the bracelet are set with diamonds and colour stones in the hues of the UAE flag.
According to Karim Merchant, CEO & MD, Pure Gold Jewellers, “UAE National Day is of great significance to all as it is a celebration of the indomitable spirit and achievements of the country; and Kholoud’s designs based on ‘Ishy Biladi’ is a true celebration of the National Day sentiments. The tastefully designed pieces have an authentic Arabic vibe to it and effectively captures one’s love for this great country.”
Speaking about the designs, Kholoud Osama Kurdi, whose exquisitely designed pieces are endorsed by celebrities and high profile personalities, said: “When Pure Gold Jewellers approached me to design a special jewellery line to mark the 43rd UAE National Day, I was very excited. As an Arab national who has worked and lived in the UAE and enjoyed the country’s hospitality, I consider it an honour to use my skills to create a truly memorable piece of jewellery to mark the National Day. I immediately thought of UAE National Anthem ‘Ishy Biladi’ which expresses deep love for the nation, and decided to use it as the main theme for my design. I designed the bracelet in such a way that the inscription ‘Ishy Biladi’ is nestled on the pulse point of the wrist that connects to the heart, truly symbolic of everyone’s love for the UAE, irrespective of their nationality. The pendant too sits comfortably close to the beat of the heart. ”
The ‘Ishy Bilady’ pendant is available for AED 3499, and the bracelet for AED 2999 from all Pure Gold Jewellers outlets in the UAE.
Merchant added: “This UAE National Day is very special for us as our company completes 25 years of operations this year. As a brand that was formed in the UAE, we are conscious of the values we emulate wherever we establish presence and are deeply committed to the welfare of this country.”
Pure Gold Group works closely with Sheikh Mohammed Bin Rashid Al Maktoum Humanitarian and Charitable Foundation, UAE Red Crescent Society, Dar Al Ber Society, Bait Al Khair Society, Zakat Fund Abu Dhabi, Ministry of Education, Ministry of Health, Jamiyat Asarika Al Khariya (Sharjah Charity International) and other non- profit organisations. The company is also known for its initiatives in helping to release insolvent prisoners from UAE jails either by paying back their debts or paying for their air fare.
***End***
Beauty and Fashion Dubai Blog
Instagram: #beautyandfashiondubai
Facebook: https://www.facebook.com/beautyandfashiondubai
Twitter: https://twitter.com/TrendsDubai
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