Beauty and Fashion Dubai

With collections that are exciting and inspirational, Plukka lets you sparkle at the fashion forefront by bringing you a new avenue to shop for fine jewelry. After a successful international debut in December 2011, Plukka, the premier online retail destination for luxury, creativity, and extraordinary value in fine jewelry, launches in Dubai.

Earrings

 

Plukka is an online retailer of designer and fine jewelry offering creative luxury designer jewelry through an innovative made-to-order business model which eliminates the customary middlemen. It is a combination of accessibility with imaginative and edgy design that makes Plukka jewelry a heart-stopping proposition for consumers everywhere, every day.

Hand Bracelet

   

Founded by Joanne Ooi and Jai Waney, Plukka has received critical acclaim in the US and Hong Kong, with its jewelry being featured in the pages of many leading U.S. fashion magazines such as Vogue, InStyle, Elle, W, Marie-Claire and the Financial Times.  Moreover, Kate Mara, Ginnifer Goodwin, Pharrell Williams and Adriana Lima have been spotted wearing iconic Plukka pieces.

Necklace

The Plukka website boasts more than 800 fine jewelry styles in 18K gold, diamonds and gemstones, made to order at prices between 60-80% off customary retail. Working with the world’s best manufacturers, Plukka is able to achieve extraordinary pricing because they go direct to the consumer, dispensing with distributors, showrooms, and traditional retail models. “Ultimately, who doesn’t love incredible creativity at unbeatable prices?! Plukka’s customers love the uniqueness and individuality of our pieces. Thus, we are now focused on building the brand through remarkable creativity, editorial curation, and original content,” CEO Ooi explains.

Rings

 

 

For two years running and since its launch, Plukka has been recognized as the leader in fine jewelry ecommerce. In October 2012, the company won the award for Most Innovative Retailer of the year from the owner of the world’s largest jewelry fair, JNA. In September 2013, Plukka was awarded Best Etailer of 2013 from the same industry body.

  

Plukka’s presence has grown exponentially through the monthly launch of various designer collaborations.  Such collaborations offer a varied range of styles, techniques and materials.  The unifying element between these designer collections is Plukka’s unswerving commitment to creativity, exceptional quality and originality.  Along with recognized industry leaders such as Wendy Yue and Payal Shah of L’Dezen, Plukka is proud to introduce its most recent collection by Yeprem, a revolutionary and futuristic brand that is changing the face of fine jewelry.

  

“What makes us different is that we emphasize the movement of the jewelry”, says Yeprem’s designer, Virna Chakardemian.  This unconventional approach throws out preconceptions about how jewelry is supposed to be worn. Emblematic of this philosophy are Chakardemian’s hand bracelets and ear cuffs, which sensuously wind themselves around the body and ear, incorporating the human anatomy as an integral part of the artistic outcome.

For the latest updates and newest collections, please visit Plukka’s Facebook page at https://www.facebook.com/plukkajewelry