Beauty and Fashion Dubai

Dubai, UAE. June 2014: Premium luxury jewellery house, Dhamani, has announced the opening of their signature boutique named ‘Dhamani 1969’ at The Dubai Mall. Created in 1969, House of Dhamani has a deep understanding of the intrinsic value and cultural importance of jewellery in today’s world. Dhamani 1969 will satiate the appetite of contemporary and luxury loving fashionistas from across the globe through beautifully crafted pieces.

Dhamani 1969 raises the bar in the jewellery industry by presenting a unique selection of handpicked rare gems and diamond encrusted jewellery. Dhamani 1969 also marks the first major step towards positioning this prominent home-grown brand on a global platform. The new signature brand together with the planned global expansion across Oman, Qatar, Singapore and the UK will provide Dhamani’s international clientele with access to the impeccable quality and workmanship of Dhamani.

Amit Dhamani, CEO and Managing Director of Dhamani said: “For forty five years, we have been building on our heritage and world class skills in satisfying the needs of our global customers. House of Dhamani has ensured that customers have always had access to the most brilliant stones and perfect cuts through skilled workmanship and ethical sourcing. We are proud to launch the first ever Dhamani 1969 in Dubai, United Arab Emirates. With Dhamani 1969, we are taking our beautifully timeless yet individual styles to international jewellery connoisseurs.”

As part of the exclusive boutique opening, Dhamani 1969 previewed its unique and timeless diamond encrusted bridal collection. Solitaires of up to 20 carats are intricately woven together to create the bridal diamond collection which reflects meticulous design, suitable for the sophisticated and refined woman who has an eye for detail.

Speaking at the opening of Dhamani 1969, Ahmed Bin Sulayem, Executive Chairman, DMCC, said: “Dhamani was one of the first member companies to join the DMCC Free Zone, their growth has since been phenomenal and we are proud to support the official opening of their Dhamani 1969 boutique here at Dubai Mall. Dhamani is a key player in the UAE’s luxury jewellery and gemstones industry and its collections represent a home-grown brand that is fast moving into the international arena of fine jewellery.”

The boutique has been designed by global interior design experts Callison who has designed interiors for stores of international brands across the globe. A symbol of timeless elegance, the new boutique’s gracious silk walls, sparkling chandeliers and exotic display truly reflect the Dhamani 1969’s persona.

Dave Scurlock, Principal at Callison said: “With the new Dhamani 1969 boutique, the idea and architectural character of ‘Modern Glamour’ was established as the design direction. The combination of these ideas reflected a reference to the classic luxury, and the timelessness of the Dhamani artistry. This is truly a once in a lifetime opportunity to work with clients who embraced the design process, and challenged us to deliver our best work. We are excited to see the grand opening, as Dhamani 1969 is introduced to The Dubai Mall, and the world”

The Dhamani brand has presence in continents across the world, while retaining its eminent position as jewellers to royalty, high society influencers, celebrities and those that appreciate the finest standards of dazzling craftsmanship. Visitors and jewellery connoisseurs alike are welcome to preview Dhamani 1969’s exclusive and exquisite diamond encrusted selection of necklaces, earrings, bracelets, rings and pendants from 24^th June onwards at the Grand Atrium, The Dubai Mall.

“Our prominent boutique location places us at the heart of The Dubai Mall, attracting tourists, visitors and customers from all over the world. We invite everyone to discover the magnificent jewellery that places Dhamani and our clients at the forefront of glamour, elegance and style,” said Amit.