Burberry’s AUTOMATIC BBY1203
A celebration of the British inspirations behind the global brand,
The Britain marries craftsmanship and heritage with modernity and innovation
An expression of the brand’s expertise in timeless design, appealing to the different attitudes of the Burberry man and woman.
Engineering meets with design, combining innovative shapes with reliable function.
Distinctive design reflects the function and craftsmanship at the heart of the brand and the spirit of the iconic Burberry trench coat.
AUTOMATIC BBY1203
Design
Burberry Chief Creative Officer Christopher Bailey
Functions
Hours, minutes, seconds, date
Movement
ETA 2824
Swiss Made self-winding mechanical three-hand movement
Three-hand movement with date function
28,800 vph
25 jewels
Incabloc shock protection system
Case
Distinct rounded octagonal case
Stainless steel finished with fine vertical brushing and polished beveled edge
Distinct bolts in brushed stainless steel and polished beveled edge fasten bezel to the lugs
32 components
Water resistant up to 5 ATM (165 feet/50 metres)
Case back
Rounded octagonal case back screwed down by hand
Three-piece construction
Sculpted curved case back, inspired by antique British pocket watches
Stainless steel finished with fine vertical brushing,
Transparent case back with double curved sapphire crystal for insight into the movement
Custom rotor with circular Geneva Stripes finishing, featuring engraved Burberry logo in black
Dial
Dial in matte black
Date at 3 o’clock
Dial features applied Burberry logo and Automatic signature
Hour and minute indicators in fine-brushed, faceted silver stainless steel
Hands in fine brushed stainless steel with Super Luminova in off-white
Anti-reflective, scratch and shock-resistant sapphire crystal protects dial from the elements
Strap and clasp
Stainless steel (316L) bracelet with H-links
Combination of brushed links with hand polished centre links reflect light and emphasise
the faceted structure of the bracelet
Deployment buckle (triple folding clasp) with pushers
Dimensions
43 mm case