Beauty and Fashion Dubai

On 22 November 2015,  I visited the Audemars Piguet’s store opening event at the Dubai Mall.

It was a well planned event, attended by top notch media, VIPs, and socialites from the region.

I scrolled through their collection displayed at the store and I must say, all the timepiece looked just so elegant and classy. Indeed a LUXURY BRAND!

I wish the store all the very best and I am sure their flagship boutique would be a great success….

More from the Brand

Flagship Boutique Inspired by Audemars Piguet’s home in Le Brassus in the Vallée de Joux

Dubai, UAE; November 22, 2015:  In partnership with the Middle East’s largest Swiss watch retailer Ahmed Seddiqi & Sons, the oldest family owned Horlogerie brand, Audemars Piguet, today unveiled its new design concept at its flagship boutique at Mall of the Emirates.

On November 22nd, esteemed guests, collectors and press members joined Audemars Piguet Chief Executive Officer François-Henry Bennahmias, Nicolas Garzouzi, CEO of Audemars Piguet for Middle East and Ahmed Seddiqi & Sons Vice Chairman Abdulhamied Ahmed Seddiqi and Senior Vice President of Sales and Retail Mohammed Abdulmagied Seddiqi at an elegant cocktail evening to rediscover the new boutique. Special guest, professional golfer and Audemars Piguet ambassador, Darren Clarke, joined guests to mark the occasion.

“We are confident that the brand will grow even stronger with this new boutique design as clients immerse themselves in the heritage of Audemars Piguet. It is with great pleasure that we mark this occasion with our long-standing partners and friends from Ahmed Seddiqi & Sons and brand ambassador Darren Clarke,” said François-Henry Bennahmias, CEO, Audemars Piguet, “The UAE constitutes Audemars Piguet’s largest market in the Middle East and therefore, we see this renovation as a key step towards our presence in the region,” he concluded.

Situated on Level 1 of the mall, the boutique showcases an elegant design concept that captures the 140-year old brand’s core values: origins, artistry and extraordinary relationships. The blend of wood, metal and idyllic landscapes of Le Brassus, immerse clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet. Created with the Valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise.

 

Emblematic/key timepieces as well as pieces from the new collection will be showcased around the boutique for watch enthusiasts and collectors to enjoy in an unparalleled level of comfort.

“We are thrilled to unveil our new concept to our clients in Dubai. It is the first of our stores in the region to showcase the design that follows the brand’s global atheistic. The boutique evokes an authentic atmosphere of Audemars Piguet’s ‘home away from home’, inviting the customer to experience the brands origins, craftsmanship and watchmaking expertise. We look forward to introducing the concept to our Dubai Mall store in the near future and inviting guests to experience the Audemars Piguet legacy.”