Biggest ever Aldo store gets personal with “Inspiration Is Everywhere” Fall/Winter 2015
I was the part of Aldo’s store re-launch that took place this week and it is the biggest ever ALDO store in the world which is in Dubai Festival City.
They have beautiful, amazing and brilliant designs of accessories, shoes and bags. Their collection this season is the best ever that i have seen….
I loved the necklaces, earrings and i am sure to be there next week to grab my favorites…….
More from the Brand
This season, ALDO pays tribute to those who find inspiration in the everyday, the everywhere, and the everything.
Montreal, Canada (August 10, 2015) – ALDO, an international leader in fashion footwear and accessories, celebrates individual inspiration with its new Fall/Winter 2015 global campaign, “Inspiration Is Everywhere”. Featuring a diverse cast of authentic personalities, ALDO showcases what it is that inspires their personal style.
“‘Inspiration Is Everywhere’ is an evolution of the work we’ve been doing over the past few seasons. ALDO is a facilitator, a co-conspirator, empowering our customers to express themselves and to wear their inspiration proudly. To reflect this collaboration, the campaign is presented as a diptych: two side-by-side images that play off each other visually and conceptually,” explains Douglas Bensadoun, Chief Creative Officer for ALDO. “On one side, there’s an introspective and impassioned portrait by Matteo Montanari, showcasing the individual and their personal style. On the other, a still life photographed by Bela Borsodi, playfully irreverent and abstract, bringing their inspirations to life. Together they work in harmony, giving the full story of the individual and what it is that inspires them.”
The cast of the campaign was chosen for their unique personal style and creative expressions representing a range of tastes, experiences and lifestyles. TV personality and model Irene Kim, artist Phoebe Collings James, director Sandra Winther, model/musician Staz Lindes and actress Fabianne Therese are all present, styled in their own aesthetics. DJ Will Power, ballet dancer Joshua Thew, community creative Olu Alege, and radiologist/home improvement blogger Chris Nichols present a masculine take on the theme. Each portrait and accompanying still life is as distinct as the person they represent; their inspirations on full display both literally and figuratively.
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