Beauty and Fashion Dubai

UAE: January, 2014: Speedo is set to continue boosting the fitness market in the Middle East region in 2014 by rolling out its global marketing campaign ‘Get Speedo Fit’ in which the world’s leading swimwear brand encourages consumers to swap the gym for a swim.

Swimming is one of the best ways to get fit, and a great alternative to other forms of land based exercise, offering excellent cardiovascular benefits, combined with its low-impact nature. Moreover, it uses every muscle in your body, from your neck to your toes, making it a great full body workout.

Through extensive consumer and market insight, Speedo has identified Swim Fitness as a growing trend in the market and the ‘Get Speedo Fit’ global product and marketing programme aims to elevate the status of swimming for fitness to that of going to the gym, running, or playing a sport to keep fit.

Sean Hastings, Vice President of Product and Marketing at Speedo International, said: “Swimming for fitness is an increasingly popular activity but not well defined for consumers. With over 80 years of expertise in research, development and design, Speedo is expertly positioned to spearhead development and growth in this exciting category”.

For those looking to tone up, the good news is that swimming is one of the best calorie burning activities possible, swimming burns up to three calories a mile per pound of bodyweight – which means a person weighing 200 pounds can burn 600 calories for every mile swum. It’s also a great cardiovascular activity, beneficial to your heart, lungs and muscles, and builds stamina, posture and flexibility, making it the perfect all round exercise to make you look and feel good.

As well as being good for the body, swimming can also provide significant positive impact on your state of mind. Research commissioned by Speedo in 2012 indicated that 74% of swimmers agree that swimming helps release stress and tension, while 70% of those surveyed agree that it helps them to feel mentally refreshed.

All good reasons to inspire people to make swimming integral to their fitness regime.

The ‘Get Speedo Fit’ campaign launches in the UAE in January 2014 and will be continually developed with new products and services to drive further growth in the future.

To find out more about how you can Get Speedo Fit, go to www.speedo.com.