Rochas OUD now available in the Middle East
The Next Exciting Chapter for a New Fragrance Icon
Not since the debut of Femme in 1943 had Rochas launched a luxury fragrance that so perfectly captured the joie de vivre of a true Parisian woman. With Secret de Rochas, Jean-Michel Duriez, Rochas in-house nose, established a new Rochas icon. Embraced by fragrance admirers and collectors of the Rochas brand as well as a new generation of women drawn to its Parisian chic, Secret appeals to those seeking the ultimate French luxury experience. A creation of such audacious spirit and elusive elegance, Secret presented an entirely new fragrance universe for the storied Rochas brand. With the success of Secret, one question remained, “What other secrets lie within the world of the Rochas woman?”
Given the complexity of the Parisian woman and her multi-faceted appeal, Rochas chose to reveal a more mysterious mood with Secret de Rochas Oud Mystère – the first Arabic-inspired, Parisian oud fragrance.
Rochas in-house nose Jean-Michele Duriez noted, “I wanted to connect with the mystery aspect of Secret. Every secret is mysterious. Sometimes secrets are so secret that they don’t even exist. It’s that sense of wanting to know more that enhances the mystery. A Parisienne will never reveal everything about herself; there’s always something about her that’s a little mysterious and hard to describe. You’re just instinctively drawn to her. All women, and perhaps especially Parisian women, desire to keep their secrets, secret,” Duriez remarked.
The Fragrance
For Secret de Rochas Oud Mystère Rochas in-house nose Jean-Michel Duriez retained the chic, feminine Parisian style so integral to the house of Rochas, and infused it with a note of mystery. True to the Rochas woman, Secret de Rochas Oud Mystère is beautifully brought to life through exotic Middle Eastern notes. Using Secret de Rochas fragrance as a starting point, Duriez drew upon the best natural materials and employed his signature balance, seamlessly layering luxurious spices and woods with an opulent oud accord for the perfect hint of oriental mystery.
Notes
Top: Rose accord, Saffron
Heart: Osmanthus, Secret Ingredient
Bottom: Oud Accord, Moss, Patchouli, Olibanum
