Beauty and Fashion Dubai

Dubai, UAE October 2014 – Revered Perfumier Stéphane Humbert Lucas has launched the 777 collection inspired by his extensive travels in the Middle East with each fragrance developed to evoke elements of the Qur’an and the spirit of the region through their names and individual ingredients.

Each perfume within the collection is developed and the creative designed in France by Stéphane and features magical fragrances ‘Khôl de Bahreïn’, ‘Soleil de Jeddah’, ‘2022’, ‘Oumma’, ‘Black Gemstone’,  ‘Ô Hira’ and ‘Rose de Petra’.

“Perfume is my catalyst. I am extremely intrigued by the Arab world, which I consider to be the cradle of the universe, and a place which allows me to explore through perfume. The Middle East has a smell; I love it,” commented Stéphane Humbert Lucas.

The latest collection builds on the legacy of SoOud – the top selling sister brand – hugely popular in Europe, and 777 is available at Bloomingdales, Harvey Nichols, Saks Fifth Avenues, Villa 515, Emirates Palace Hotel, House of Fraser, as well as stores across the GCC and in iconic international stores such as Harrods, London; Printemps, Paris and Tsum, Moscow.