M.Micallef launches boutique in Al Ain
Following the success of its Dubai boutiques, renowned luxury perfume house M.Micallef is pleased to announce its expansion into the UAE, with the launch of a stand-alone store in Al Ain set to open by mid February 2015. The new boutique follows successful openings in retail haven BurJuman Centre, Bur Dubai and Grosvenor House, Dubai Marina.
With its exclusive perfumes already distributed in over 60 countries across Europe, the Middle East, the US, Africa and Asia, this third long-awaited opening in the UAE marks M.Micallef’s continued expansion into the GCC. Housed in the prestigious Al Ain Mall, the boutique will be positioned amongst a host of high-end brands on the ground floor and takes luxury to the next level by introducing an exclusive VIP room for customers who wish to shop in private.
Created in 1996, Parfums M.Micallef was one of the first to appear in the niche luxury perfume market, and ever since has led the way in mixing French and Arabic scents to create unique fragrances – winning a loyal clientele among perfume connoisseurs, VIPs and royalty.
Grown with passion, M.Micallef is showcased in 900 carefully selected luxury perfume stores worldwide. Co-Founder Martine Micallef said: “We are delighted to open a third boutique in the UAE, and after our success in Dubai it was a natural progression to expand into another Emirate. The region continues to be an important market for luxury brands, so to continue our success here is a pleasure and a privilege.”
The perfume house has plans to open up to 10 boutiques in the UAE over the next three years. Please visit www.mmicallef.com for further details.
