Weekend Max Mara: Lifestyle Line of Max Mara Group – Spring Summer 2015
Launched in 1984 as a casual, outdoor collection ideal for weekends (as the choice of name intended to suggest right from the start), the label evolved rapidly over the years to become the brand with the specific identity we know today.
So, no longer just leisure wear: the Weekend Max Mara label is a very rich and sophisticated, complete wardrobe, including all the various categories of garments (coats, knitwear, shirts, T-shirts, denim wear and lots, lots more) and is complete with a full range of accessories (including shoes and bags as well as scarves, belts, shawls and jewellery) specially designed for the Max Mara woman to give her an all-inclusive solution, whatever she needs and whatever the occasion.
Formal informality. A solution for the contemporary demand for garments that are practical and versatile, “town & country”, full of colour and elegantly feminine. Pieces that express the true concept of “utility de luxe”, anticipated by Weekend Max Mara throughout the seasons and that has since become a constant trend on runways. It’s about easy-chic fashion with a casual touch; a clever combination of glamour and sophistication matched by the label’s original sportswear DNA.
Brush strokes, graphic elements, watercolour effects, pictorial or pastel flowers. For Spring – Summer 2015 Weekend Max Mara goes colourful once more, taking its inspiration from art through the precise identity, flavour and philosophy of this collection.
The result is a fresh en plein air outdoor look, perfectly in keeping with the lifestyle spirit that’s the hallmark of Weekend Max Mara.
