Wear That in collaboration with Never Fully Dressed

FashionJune 1, 2022June 1, 2022

Wear That in collaboration with Never Fully Dressed

wear that Launches Exclusive 30-Piece Collection in Collaboration with Celebrated Fashion Label, Never Fully Dressed

**Fun, Feel-good dressing starts here with sustainable, statement outfits from the UK’s favourite high-street label, available exclusively on wearthat.me**

The region’s most loved style subscription box, wear that, has proudly joined forces with UK-based premium fashion label, Never Fully Dressed to present an exclusive 30-piece collection that is only available in the Middle East via wearthat.me from Wednesday 25^th May 2022.

Offering flattering and effortlessly feminine fashion for all shapes, ages and sizes, Never Fully Dressed boasts premium quality, without the premium price tag. Designed in London, the brand is well known for its multi-wear styles that can be dressed up or down and are fully inclusive with sizes from 6-30 available. Many of the prints are synonymous with Never Fully Dressed and are designed in-house, inspired by feminine and transitional designs that give outfits true longevity.

The only platform in the Middle East to carry this specific collection, the wear that x Never Fully Dressed collaboration includes a selection of vibrant, summer staples that the brand is best known for. Made up of stunning dresses and cute co-ords, this is your ‘real girls’ go-to guide for all upcoming summer parties, lunches, brunches, and even weddings. With radiant colours and bold patterns that are flattering to all body shapes, one thing is for sure, you are guaranteed to turn heads this summer.

Founded by Lucy Aylen in 2009, Never Fully Dressed was established from a small store in Essex, UK and has rapidly grown internationally to the Insta favourite brand you see today. Their exclusive, fun prints are made to bring a smile to your wardrobe and aim to empower and appreciate all women, allowing them to feel their most confident selves.

The most perfectly aligned collaboration, wear that has a similar ethos and wants their customers to look and feel amazing in their very own unique style. Being every girl’s styling solution, wear that offers real women a modern way to elevate their personal styles by providing them with confidence and convenience via a box of curated looks hand-picked just for them. Prices start from AED105 to sign up for your first box.

Speaking on the collaboration, founder of wear that, Heidi Shara says “The collaboration with Never Fully Dressed perfectly aligns with our mission as a brand to connect with and empower real women by giving them access to clothing that makes them look and feel amazing. We chose the pieces from the Never Fully Dressed collection based on an in-depth understanding of our thousands of clients using the data that we have collected over the last 3 years.”

“wear that & Never Fully Dressed collaboratively deliver their joint ethos of ‘empowering women through feel good dressing.’ wear that’s styling platform gives us at NFD the opportunity to talk to our international customers via the curated collection sustaining them as our core influence. We are excited for Wear That to be stocking NFD’s newest collection via their unique pink box, with exclusive access to their strong customer base,” says Jemma Parker, Marketing Manager at Never Fully Dressed.

The collection is available from 25^th May 2022. To shop Wear That’s exclusive collection with Never Fully Dressed, choose one of the 3 below options: