Beauty and Fashion Dubai

Dubai, UAE, March, 2014: Superdry, the renowned fashion brand founded in the UK in 2003 and built on a fusion of Vintage Americana and Japanese graphics, is delighted to introduce its Summer 2014 men and women’s collection across its seven UAE stores. Superdry is operated in conjunction with Al Khayyat Investments (AKI), which operates the Middle Eastern franchises of a number of brands in several industries.

Womenswear at Superdry develops even further with a collection that promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Go glam with the mini Victory Biker in luxe leather and the Hepburn Havana dress in turquoise lace – or, if you’re headed for the seaside, channel laidback nautical style with the Breton star crew and the ever-popular boat duffle. Festival dressing gets a style makeover with an urban boho edge: take your pick from assorted comfy neon tees with burn-out effects and work a utility look with the flag jacket or super parka.

Women’s denim updates with an even larger palette of printed effects – think stars, Navajo print, vibrant contrast pocket detailing and edgy bleach effects. Double denim isn’t going anywhere fast, so keep cool with mix ‘n’ match shirts and tops in broderie anglais and ultra-silky chambray-effect fabrics minus the denim bulk.

The Mens’ collection gets a refresh for Summer 2014 emphasising tailoring, premium materials and dramatic detailing. From the slimcut Benjamin bomber in butter-soft leather to aviation-inspired flight jackets with hand-drawn appliqués, this season harnesses military vibes for rough-and-ready swagger. Not the soldier type? Collegiate sorts can lounge easy in the retro varsity-inspired SDU Label, with subtly branded vintage-wash sweatshirts and hoodies. For those chilly summer nights, throw on a Breton knit in super-soft marl, pair with washbasket Bermuda shorts in a range of summer brights. Mens’ denim is overhauled with new washes, silhouettes and styles. Say hello to Copper Label, a sophisticated new line featuring hero products like the copper slim jean with contrast turn-ups and the classic slimfit denim jacket. For major style points, pair with complementary copper label tees and laid-back sweats in vintage rinses.

Accessories update with a huge variety of vibrant colours and options, from candy-coloured jelly shoppers for girls to scuba rucksacks in neoprene for boys. Footwear is more summer-ready than ever before with everything from beachy fluoro espadrilles to retro sneakers boasting go-faster stripes and contrast pops. Opt for the classic boat shoe or premium plimsol with durable rubber sole; or keep it simple with the bestselling flip flop, now including ombre, contrast colours and cork sole styles for the first time. For the full Superdry effect, boldly match your underwear to your look with camo and indigo updates for Summer 2014.

Gear up for summer with the iconic British brand, Superdry.