Beauty and Fashion Dubai

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Sporty Futurism and Starburst Shine from H&M Studio for A/W 2015

Sporty energy, utilitarian futurism and starburst shine are the themes at H&M Studio for autumn/winter 2015.

Zip-up coats and jackets have a modern freshness, while rollnecks are a season’s essential, along with lurex sweaters and pants -both straight legged and flared.

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It’s a layered collection of effortless pieces with a tomboy feel that will be available across 200 stores, as well as online, from September 10.

“I love the attitude and energy of H&M Studio for autumn/winter 2015. Sporty zip-ups are perfect for the street, while rollnecks give a layered look. The shimmer of lurex makes it a season to celebrate, whether it’s day or night,” says Ann-Sofie Johansson, Creative Advisor at H&M.

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THEMES

  • Zip-up outerwear is important, from utilitarian quilted nylon zip-up coats and long gilets, to camel wool coats with ribbed waists or tailored wool coats with an inner layer of zip-up nylon.
  • Knitwear is a key focus, especially rollneck and turtleneck sweaters in varying styles. Lurex knits are for day to night, while ribbed and zippered knits have sporty energy.
  • Pants are either straight-legged or kicking into a wide flare, while ribbed-knit leggings are given an active look.
  • Textures are contrasted with the sheen of laminated wool on jackets and skirts, fake fur coats, matte wool tailoring and sequin blouses.
  • Futuristic starbursts appear printed on pieces such as lurex blouses and rollneck long-sleeve dresses, or woven as a jacquard for a tailored pantsuit.
  • The look is layered, especially with long dresses worn over matching pants, or long asymmetric silk blouses worn with rollneck knits.
  • Utilitarian pieces highlight the tomboy mood, such as ski dungarees, or zippered fine-knit rib jumpsuits.

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FABRICS

Wool, lurex, nylon, leather, suede, faux fur and silk.

COLOURS

Burgundy, rust red, pumpkin orange, dark green, camel, grey melange, black, off-white, gold, bronze and silver.

KEY LOOKS

Zip-up quilted coats, rollneck sweaters, lurex knits, straight-legged or flared pants, asymmetric blouses, laminated wool skirt, ski dungarees, fake-fur zippered coat and starburst print flared pantsuit.

KEY ACCESSORIES

Utilitarian caps, laminated boots, long driving gloves, heeled sandals worn with socks, moon boots, faux rollnecks and laminated bags.

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