Beauty and Fashion Dubai

Twenty one is an age symbolic of change, coming of age, transitions and the beginning of a new chapter. Summing all this and more Splash, the high street maven who is currently celebrating 21 years ‘In Love with Fashion’ showcased its Fall Winter’14 collection to a 3000 strong audience of style-conscious aficionados from across the Region.

Taking a plunge into the future and opening a new chapter Splash unveiled a special line titled ‘Studio Collection’ that will be exclusive to the bi-annual splash fashion shows. The Fall Winter line-up was showcased in a 20 minute runway extravaganza on 45 international models while Madinat Arena, Madinat Jumeirah was transformed into a contemporary timeless hall that would take on color and projections. A multitude of doors on multi-levels, used by models to come in and out of the catwalk abstract pace with doors created drama representing choices and different paths that people may take once they come of age ie 21. An interesting collage of LED projections that draw from the daily nuances of life were used on the floor, walls and behind doors to bring alive the Splash runway.

Speaking on the sidelines of Exit 21, Raza Beig, CEO, Splash & ICONIC, said,” We always strive to make a statement when we showcase our seasonal collection and this season is no different. To make Exit 21 a whole lot more memorable apart from the concept and the collection we had our gorgeous brand ambassador Nicole Saba join us to celebrate the essence of being ‘In love with Fashion’.

With Exit 21 a concept that reflects the coming of age we have launched the Splash ‘Studio Collection’ which is an exclusive line of the fashion show featuring dramatic yet commercial pieces.  The collection we have shown is a reflection of the season’s hottest trends interpreted the Splash way and will be sold across all Splash stores and online from October 20.”

To maximize the reach of the shows and celebrate fashion on a larger scale, the 3 shows were live streamed on all the brand’s social media platforms along with other leading online platforms across the Region, where a million or more fans and consumers watched the Splash fashion show.

As the 20 minute action on the ramp came to a halt, the setup was instantly converted into the after party arena where guests danced into the wee hours of the night on the latest hits of DJ Kennedy. The VIP show was attended by UAE’s crème de la crème where Nicole Saba walked the finale with Raza Beig, amidst a thunderous round of applause. All fashion followers and Splash customers also got a taste of the season’s most awaited runway action across 2 shows earlier in the evening.

Drawing inspiration from the future yet staying true to the simple wearable silhouettes, the collection plays on two key themes namely Tommorow Land & Neutral Ground(detailed collection note below)

The ‘Splash Studio’ collection presented on the runway will be available from October 20th in store while all the looks from the catwalk are available on www.splashfashions.com and Facebook.com/Splashfashions for choosing your favorite pieces and in case you want to revisit moments from the show tune in to Youtube.com/SplashFashion.

Collection Note

Theme: Tomorrow Land

Concept: Futuristic with an undertone of sports with color themes of Black on Black, Black and Grey, Green

Men

• Mix of fabrics and textures like bonded neoprene, bonded mesh (used in trousers as well)
• Printing and application techniques can be seen extensively
• Key Pieces include sweatshirts, joggers, trench costs and parkas

Women

• Pop of color- 80’s inspired bright hues like pink, yellow, white, grey
• Lots of sports influence- quilting can be seen massively
• Key fabrics- bonded mesh, bonded neoprene

Theme: Neutral Ground

Concept: Contrast to the Tomorrow Land trend, the collection is dominated by neutral shades with a focus on outerwear with darker ascents

Men

• Key hues are beige, camel, off-white
• Mixed with winter darks like wine and dark blue
• Minimalistic designs is seen through the range
• Mix of fabrics and textures- felt, tweed, faux swede, cable knits
• Key pieces- trousers with biker details, trench coats, crop blazers

Women

• All about new ovoid shapes, new textures and color mix
• Key shades are red, camel, beige, cognac, light pink, Boudoir
• Fabrics- Wool, Satin, cable knits and fake leather, neoprene
• Key shapes- oversized silhouettes, comfort dressing, turtle neck shapes for innerwear
• Key pieces- blanket jackets, fur jackets, wool coats, cable knit sweaters

Capsule Themes

• Winter pastels range – light shades, peach, pink, white, grey with simple silhouettes and futuristic prints
• Bling collection with sequins and glitter in simple feminine shapes. The collection uses liquid fabrics in two tones in key colors like orange, pink, black and off-white with faux fur being a focus