Parisian Chic arrives in dubai with the opening of Hermione Boutique
A hidden treasure, full of fashion marvels, located in the heart of Jumeira
Hermione Boutique, situated in the heart of Dubai in the Magrudy Mall on Jumeirah Beach Road, is already emerging as one of Dubai’s genuine fashion checkpoints. The beautifully designed 200 square-metre store, conceived in an array of urban grey tones, stunningly displays an interesting blend of international fashion brands and accessories. From party dresses to edgy gowns, from fine silk to studded leather, Hermoine offers effortless refined luxury. With a clean, airy and modern feel, Hermione has abandoned the usual fashion boutique experience and invites fashion lovers to take the time to enjoy the space while discovering the surprises awaiting them.
The boutique has been brought to life by Victoria Devin, of French and Irish decent, and offers a beautifully curated collection. With most of the buying done in Paris and New York, Victoria personally and carefully picks each item to ensure a harmonious selection of unique pieces. Currently stocking four brands, Barbara Bui, Jay Ahr, Torn by Ronny Kobo and Sly010, Victoria has a discerning eye when identifying brands that compliment the Hermione experience.
Victoria Devin, owner of Hermione Boutique explains, “The selection of brands was driven by the realisation that there was an undeserved area or space in the market for the mix of edgy French style that is embodied in Parisian chic. The designers I chose from are able to push sexiness without it ever looking too tacky, but rather submersively sophisticated. Their collections offered effortlessly chic pieces that were both simple and feminine, but also edgy and bold. I steered away from designers that went for the total look and wanted to represent brands that could mix chic with fashion.”
Barbara Bui designs are a mix of rock energy and ultra-feminine sensitivity. Based in Paris Barbara Bui creates the sought after Parisian chic. Pure and sharp, the designer’s style exudes a raw sensuality through the use of primitive materials like leather, python, crocodile and fur which gives her gold and silver incrusted garments a rock ‘n’ roll energy. Barbara Bui is for the active glamorous women of Dubai.
Jonathan Riss -the creator of the JAY AHR House designs graphic, innovative, glamorous and terribly desirable silhouettes. Dresses are the young designer’s passion, bringing feminine elegance and class to a new level, whether simple or sophisticated, fringes or ostrich feathers, studded with jewels and hardware, soft or colorful, sexy and mini or a flowing gown, Riss is a true alchemist of fashion. In many of his jewel and sequin-studded pieces there is a resemblance to the glamorous flappers of the 1920s mixed with a minimalistic rock chic.
RONNY -the designer has been hailed as the go-to designer for statement dresses. Indeed Ronny focuses on the creation of figure flattering, statement pieces that are current, tasteful and fun! Each collection is born from a literal trend or subculture, reinterpreted by Ronny, and brought to life through her designs in an unexpected way. Keeping in mind a customer’s buy-now, wear-now mentality, Torn by Ronny Kobo masters accessible style that fits the ever-evolving needs of the modern woman.
SLY010, a brand exclusive to Hermione in the UAE, brings European chic to Dubai. A young and fresh brand, Hermione stocks an array of colorful suedes as well as an inviting assortment of silk blouses for a feminine look.
