Beauty and Fashion Dubai

DUBAI: PAR is a new Dubai-based streetwear brand on a mission to provide UAE-based artists a platform to showcase their art on high-quality, sustainable fabrics.

The sustainable clothing brand has partnered with UAE-based artists to design an initial range of high-quality streetwear items, such as t-shirts and hoodies, all sourced from ethical and sustainable sources.  

What makes PAR different is that every artist that partners with the new brand are compensated for their collaboration for each sale, as well as ongoing promotion. This partnership approach is central to supporting Dubai-based creative talent and unleashing the full potential of home-grown culture in the UAE. 

“Ultimately, it is all about uplifting culture. Many artists struggle to be seen, and through PAR, We are able to give so many exciting young artists a platform through which to showcase their creativity, support themselves, and ultimately contribute to the growing cultural scene in the UAE,” said Fuad Ali, Founder of PAR.

Sustainability is an equally important part of the company’s ethos. PAR uses 100% GOTS (Global Organic Textile Standards) certified organic cotton, meaning no pesticides are allowed in the production process, all operators must have an environmental policy, and they must meet the ILO (International Labor Organization) standards for working conditions.

Not only that, but PAR packaging is made from 100% biodegradable materials, and they have partnered with the Eden Reforestation Project to plant a tree for every product sold.

This unique combination of art and sustainability creates a truly compelling proposition in today’s crowded fashion market, allowing customers to look great in premium quality products that are good for the region and good for the planet.

As an added bonus, with an eye to the future, limited edition PAR clothing lines come with their own Non-Fungible Tokens (NFTs). Every customer can add their NFT to their digital wallet and access the accompanying information about the artist, the art, the materials, the origin, and the authenticity of the product.

To find out more about PAR, visit plantartrepeat.com or @plantartrepeat on Facebook and Instagram.

To find out more about the artists, visit www.plantartrepeat.com/blogs/blog.