Beauty and Fashion Dubai

O Concept Store announces its new designers

Valimare Swimwear Arrives at O-Concept Store Dubai

Now the weather has cooled down we can officially call it beach weather here in Dubai and with that in mind O-Concept Store has been quick to import a brand new swimwear range.

VALIMARE, a London-based luxury female swimwear and resortwear brand, launches this year.

Founder and designer Paula Macineiras has created the collection with her partner Ankit Jain, bringing a fresh perspective to swimwear.

VALIMARE is named after the family beach house on a private island in Spain where Paula spent her summers and was first inspired by the style of the glamorous women who vacationed there. Inspired by her love of travelling and her passion for discovering rare colours, fabrics and designs, Paula decided with her partner Ankit to follow her passion and bring her creativity and sense of style to create VALIMARE’s stunning collection of swimwear and resortwear. VALIMARE’s design philosophy is to create pieces that are elegant yet at the same time undeniably sexy and effortlessly stylish.Made in Italy from extraordinarily soft and fine Italian fabrics, the Valimare collection of one-of-a-kind swimwear is cut to fit like a second skin. The collection features gorgeous solids and prints specifically chosen to enhance all skin tones as well as beautiful, refined accessories carefully designed to give each piece a unique character.The result is a collection of pieces that will make each woman that wears them feel instantly confident and beautiful.

Sunboo Natural Sunglasses Debut at O-Concept Store

O-Concept Store has taken delivery of something really cool, funky and natural in the form of Sunboo sunglasses from Italy.

The Sunboo project started in August 2012 with the desire to create a concept which mixes innovative style with the traditionalism of nature. When creating Sunboo the designers were inspired by five elements which had to be the soul of the project and the basis for the creation: material, lightness, prestige, passion and fashion freshness. Thinking about these dimensions the “credo” of Sunboo was born.

Greener than a leaf; Lighter than a feather; More Prestigious than an Oscar Award; More Fashionable Than the Mona Lisa Smile, More Passionate than a Marilyn Monroe kiss.

Sunboo Natural Sunglasses

 

Saray Couture Arrives at O-Concept Store Dubai

Unique, stylish, handmade accessories and turbans for all ages influenced by eastern and western fashion is the simplest way to explain the Saray brand.  The name “Saray” unites both the names of the founders Sara and Aytan and it also means castle in Azerbaijani, which is their native language. The brand is based in Dubai however products are sold in several shops in Dubai, online and will be coming soon to Azerbaijan.

The influence

Saray represents the origin of the founders who come from Azerbaijan (the cusp of Europe and Asia) the concept being to unite Western and Eastern fashion with an appeal to target different geographical locations.  Influences for Saray come from Arabia’s rich heritage and western vintage style. The founders of Saray always admired how gracious and sophisticated the turbans looked on the great people who have worn, and still wear them, such as Sheikha Mozah HH Sheikha Mozah bint Nasser Al Missned of Qatar, Elizabeth Taylor and Barbara Streisand.

Since fashion is an endless cycle that keeps on coming back and forth Saray create their products with influences taken from both old and modern fashions. Turbans were, are, and always will be fashionable, and accessories are necessary to complete any look.  Saray’s accessories reflect the girls imaginations and each piece is uniquely hand crafted by the design duo.

The brand started as a part-time hobby, and the ethos was to match colours and make unique, beautiful accessories. These accessories were designed to accentuate rather than overpower an individual wearers outfit.  Following on from their success with accessories the girls expanded their range to include turbans. The turbans are designed to cater to a plethora of tastes and Saray has innovated various colors and textiles in turban couture which makes them stand out.  Furthermore Saray’s logo symbolizes the meaning of the names of the founders, Aytan’s name means crescent in Azeri and Sara means princess, for this reason their logo expresses a crescent wearing a crown.

About the Sisters

Sara has always been known as the glamorous socialite in Azerbaijan and she was born on the 29th April 1988. She has a degree in international relations from the Western University of Azerbaijan.  She loves shopping, travelling, cooking and has a great eye for detail and impeccable style which compelled her to pursue her own fashion label with her younger sister.  Her plan is to diversify her flourishing brand, taking it to new heights.

Aytan is a fashion forward stylista born on the 22nd August 1990.  Azerbaijani by origin, but raised in Dubai, she has a multicultural background which drove her interest in learning various foreign languages. Her hobbies include writing poems, drawing, painting, travelling and reading books.   Aytan is also a graduate of Herriot Watt University, where she studied business.  Following her graduation she decided to follow her passion for fashion and establish a fashion label with her elder sister. Aytans signature pieces reflect femininity and glamour.

“This season we have added a great variety of designers to the O Concept collection. We have a beautiful selection of swimwear  that are perfect for the beach season. We love the design and feel of the back to nature sunglasses by Sunboo.” said Annalisa, Store Manager & Buyer, O Concept Store

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