Beauty and Fashion Dubai

H&M Studio, the new name for H&M’s seasonal collection of key pieces, presented its autumn 2014 catwalk show during Paris fashion week. Held at the Grand Palais in front of 600 guests, including Miranda Kerr, Jessica Alba and Solange Knowles, models such as Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia wore the look of the season: nonchalant attitude of the 21st century, mixing feminine with masculine styles. The collection will be available in around 250 stores worldwide, as well as online, from September 4, 2014.

The mood of the collection was dominated by a mix of feminine with masculine, with slip dresses and draped tops worn under men’s blazers, biker and aviator jackets. Fabrics included silk crepe, silk satin, fine cashmere and velvet fake fur coats added texture, with detailing from sequin and stone embroidery.

Miranda Kerr, Jessica Alba and Solange Knowles were all dressed in pieces from the Conscious Exclusive collection launching April 10, 2014. The Conscious Collections are part of H&M’s commitment to offer customers more sustainable fashion.

“It’s so good to be at H&M Studio in Paris to see this limited edition collection. H&M is such a wonderful brand – it’s affordable, wearable, and very fashion forward”, says Miranda Kerr.

“I love H&M – it’s so exciting to be here, so much fun. The way I dress I mix things together, and I love to shop at H&M, I always find something new when I’m there”, says Jessica Alba.

This year, at the Vanity Fair Oscar Party, Academy Award winning actress Penelope Cruz also chose to wear a dazzling fitted flamenco inspired gown designed by H&M, of which a similar style will be available as part of the Conscious Exclusive collection.