Beauty and Fashion Dubai

Latest launches from the Beauty and Fashion World

Max Fashion unveils Summer/ Ramadan Collection

Hi 🙂

On 26th May 2016, I attended the Summer/Ramadan 2016 Collection launch for Max Fashions in Ibn Battuta Mall, Dubai.

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Event was attended by Media and VIPs from the region. We were given a tour of the latest Holiday Collection, Ramadan Wardrobe and Summer Collection highlights.

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The fashionistas for Max, shared with us the latest trends and also revealed the special Moroccan inspired Ramadan capsule collection.

Later in the evening there was a fashion show showcasing the key pieces from the Collection.

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Amongst the guests, members of the Shukran loyalty program were exclusively invited to preview the new season’ collections.

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Commenting on the launch, Mr. Ramanathan Hariharan, CEO, Max, said: We are delighted to introduce our new Summer/Ramadan collection to our local customers at this special event. We continue to strive for excellence by delivering an exceptional shopping experience.”

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This year Max’s summer range features a mix of brights, pastels and earthy neutrals. After several seasons of monochrome prints, this seasons womenswear returns to a refreshing feminine vibe. The light summer weight fabrics also come in Antique whites, Boho prints and florals.

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Women get to dress in gorgeous kaftans, maxis and palazzo pants; a key piece for the summer wardrobe.

The menswear range features a mix of polo’s, lightweight unlined blazers, occasion formal shirts and fitted classic chinos & denim. While the kids can look chic in metallic colors & prints, sartorial shirts with bow ties, shorts with braces and lightweight blazers in linen blends.

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The home grown value fashion brand continues to represent the ‘Fashion For Real People’ campaign with its summer collection.
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The range recognizes true comfortable fashion allowing consumers unique individuality in the style choices they make. The collection will be available across 200 stores in the GCC & ME.

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