Mall of the Emirates warms up for a suitably stylish Spring/Summer on and off the catwalk
Mall of the Emirates warms up for a suitably stylish Spring/Summer on and off the catwalk
Catwalk shows on March 26 & 27 in partnership with Harvey Nichols – Dubai
Provides shoppers with the chance to become a supermodel
Dubai, UAE; March 26, 2015: Majid Al Futtaim’s flagship, Mall of the Emirates rounds up the top fashion trends for the season with an array of bright and colourful activities. The premium destination for luxury fashion is teaming up with international department store, Harvey Nichols – Dubai to present Spring / Summer 2015 looks from renowned designers including Kenzo, Chloe, MCQ and more, during five catwalk shows on March 26 and 27.
Guests can discover the season’s key trends for men and women on Thursday March 26 and see additional mini-me designer looks for parents and children during the shows on Friday March 27.
Upon arrival, guests will be given copies of the Harvey Nichols – Dubai magazine, a Look Book and an invitation to the department store to enjoy a complimentary beauty experience at the Dior counter and a classic manicure at the Profile Salon on Level 2.
One lucky Instagram user per day can win a runway look from Harvey Nichols – Dubai, worth up to 3000 AED, by posting their favourite look from the show on the official Instagram page using #MyHNDubai
Aspiring Cara Delevingnes and Kendall Jenners can join in the action as Mall of the Emirates creates great moments for everyone, every day and gives once in a lifetime opportunity for a shopper to become a supermodel. To participate, aspiring models can take their photos at the fashion display until March 26 inside the mall.
Photos will then be shared on a dedicated Facebook tab for fans to like and share. A dedicated jury comprising fashion influencers will select the top model among ten fans garnering the most votes. The big winner will have the opportunity to be styled and get an amazing makeover package from the mall.
Mall of the Emirates will also reward lucky patrons with a shopping spree worth AED 25,000 weekly upon spending a minimum of AED 699 at any outlets within the mall. Double chances of winning will be given to those who spend in the fashion category of the mall.
For more updates, please visit: www.facebook.com/MalloftheEmirates.
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