Beauty and Fashion Dubai

The online webstore marks another step forward in Majid Al Futtaim’s digital transformation

Dubai, UAE, 16 May 2021: Known for its culture of creativity and self-expression, CB2 (a part of Crate and Barrel Holdings) has launched via an online webstore – CB2.ae. This will be the brand’s first presence outside of North America, offering greater convenience for design enthusiasts in the UAE in line with Majid Al Futtaim’s mission to expand its home category whilst delivering a seamless, omnichannel experience across its brand portfolio.

“CB2’s new platform introduces distinctive, design-forward thinking and a signature creative edge to the region for the very first time.  It transcends the world of traditional retail by offering young adults sleek, functional and comfortable modern furniture through an accessible and immersive, digital experience,” explained Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle.

“By introducing international brands from across the world and implementing more unique e-commerce offerings in the home décor category, we are elevating the variety and shopping experience for our customers. This also underscores our positive relationship with our partners at Crate and Barrel Holdings as we continue to support their international growth strategy.”

With free delivery across the UAE, styling a home has never been so easy. Shoppers can expect elevated classics, bold statement pieces and sleek, modern finishes in a collection that has been specifically curated to resonate with a Middle Eastern audience. CB2’s online offering will highlight both Dubai’s style and substance, offering timeless yet eclectic pieces that invite customers to mix and match and make their space their own. Each piece of furniture has been chosen taking into consideration not only the design but the material to offer a sophisticated look and feel that does not compromise on comfort. It’s all about liveability and personality with a rich selection of light linens, sumptuous velvets and genuine leather that speaks to every taste and aesthetic.

Challenging customers to have fun and release their inner creators, CB2 also provides a wide range of decorating ideas. Its high design aesthetic is mixed with a childlike curiosity that makes even ping-pong tables and basketball hoops stylish by playing with different colours, scales, and textures. Everything is elevated yet approachable, set to refresh Dubai’s interior design scene by offering unique home furniture at great value.

With future plans of a brick-and-mortar store to follow, those looking to make their home their own can get their hands on statement CB2 pieces online now. Please visit https://www.cb2.ae/en/

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