KhawlaWRoadha launches its Autumn/Winter Collection 2013
A Flamboyant collection by the Emarati Sisters
October, 2013: KhawlaWRoadha, a fashion brand by Emarati designer sisters Khawla and Roadha Bin Khediya, announced the launch of the Autumn/ Winter Collection 2013. Titled “Adrenaline”, the collection is a flamboyant visual of the designers’ individual styles and comprises of 17 designs. Using cotton, sports jersey, cotton jersey and chiffon, the collection is a mix of pants, tops, jackets, short and long fitted and loose dresses, tank tops, hoody, sports pants, t shirts plus limited edition for men. The digital designs and prints used in the entire collection was inspired by the younger designer Roadha’s recent paintings – the pulsating and flamboyant roller coasters.
“This collection is very personal as it incorporates not just our individual styles but the vibrant and colourful roller-coaster art work by Roadha. Digitally printed, this roller-coaster pattern is a reflection of our attitude towards fashion; unpredictable and fun. We wanted to add a summer feel to this winter collection so we mixed colours and summer hues to every piece. We wanted to stay away from the cliché winter colours. We have also introduced a limited collection for men and we can’t wait to see how this collection will be perceived in the Middle East”, stated the sisters.
The young Emirati sisters made their debut with the Dolls collection earlier this year followed by the Ramadan collection with innovative set of designs and styles that were unique to their style. Both collections received tremendous feedback across the UAE, Saudi Arabia and Qatar.
A Flamboyant collection by the Emarati Sisters
Available in different sizes, the Adrenaline collection price ranges from Dhs1,300 to Dhs. 2,500 and is currently available at Farfalla Boutique, Garhoud, O Concept Store, Candella Boutique both in Jumeirah and will soon be available at Jewels Corner in Abu Dhabi. Visit facebook: www.facebook.com/Khawlawroadha
About Khawla W Roadha
Emarati sisters Khawla aged 20 and Roadha aged 18, are the third generation of fashion designers. They started their career early in 2013 with an exclusive Doll collection which gained huge recognition across the GCC countries. The young designers are passionate about fashion trends and traditional culture. Their chic n stylish personalities are portrayed in their designs.
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