KENZOxH&M is landing in the UAE
Hello Everyone 🙂
Few days back, I attended the press preview for KENZO x H&M, which took place at ‘The Treehouse, Taj Dubai’
The event was attended by top notch Media and Bloggers from the region.
The collaboration has bought forward creative, wild and most vibrant collections from the brand.
At the event, I got the opportunity to view the vibrant outfits and accessories that go perfect with the season.
I loved few pieces and I am waiting for 3rd November 2016, as on the 3rd, KENZO x H&M collection will be available at all four UAE locations: Mall of the Emirates, The Dubai Mall, Mirdif City Centre and Yas Mall and the men’s collection will be at The Dubai Mall and Mall of the Emirates only.
Find below more info on KENZO x H&M collaboration and the Trend
H&M is proud to announce that its next designer collaboration is with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit. Creative Directors Carol Lim and Humberto Leon have bought the spirit of KENZO to H&M, creating collections for women and men as well as accessories.
KENZO x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3, 2016.
Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At KENZO, fashion expresses freedom, joy and individuality for all.
“We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” says Ann-Sofie Johansson, Creative Advisor at H&M.
“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” says Carol Lim and Humberto Leon, Creative Directors at KENZO.
Women Trend Talk
KENZO x H&M: A CELEBRATION OF PRINT, FEMININITY AND PLAYFULNESS FOR WOMEN
KENZO’s womenswear collection for H&M is a unique celebration of the brand’s vibrant heritage, full of vivid prints, feminine details and playful silhouettes. Creative directors Carol Lim and Humberto Leon have filtered the archives of founder Kenzo Takada through their own eyes, giving 21st century attitude to pieces with a 70s and 80s sensibility. Colours and prints are contrasted and clashed; kimonos inform the cut; ribbons and frills give folkloric charm, while sporty shapes add urban energy. It’s a collection of designs that are totally unique to H&M, both wearable and inclusive while also shining fresh light on one of fashion’s most thrilling histories.
KEY THEMES
Archive twists
Many pieces in the collection offer a new take on important KENZO archive pieces, like the long tiered dress made entirely from patterned ribbons. It’s one of the most iconic KENZO designs, and only two of the original were ever made, making this new version a true collector’s piece. Kimonos were a signature for KENZO, and for H&M Carol and Humberto have created two reversible quilted styles, one a long kimono coat, the other a zip-up kimono blouson. Meanwhile, a classic 80s KENZO look is recreated with a long-sleeve tiger print jersey top and matching tiger print jersey pants.
Vivid prints
There’s so much freedom and vivacity in the clash of prints that run throughout the collection, mixing together archival prints with those created by Carol and Humberto. Key prints include the famous KENZO tiger stripes, a mash-up of animal prints, florals, an archive medallion print and an oversized print of mesh. Often there’s more than one print used in the same garment, like the flowing silk dress that combines mesh with floral, or the long tiered and pleated skirt that clashes different shades of animal print.
Feminine details
The collection is overflowing with femininity, especially the frills that fall across many of the pieces. Parisian frills sit on a mandarin collar of a tiger print shirt, a nod to the different worlds brought together by Kenzo Takada, while frills decorate the edge of a reversible tiger-print wrap skirt.
There’s also pleating and gathers to soften the silhouette, while contrast colour piping catches the eye. Knitwear mixes machine and craft, with a 3D jacquard tiger stripe sweater trimmed with a band of striped crochet knit at the hem. The little details are all important in the collection, especially the sweet antiqued gold flower buttons that hold the mandarin collar neckline of a silk mesh medallion print tunic dress.
KENZO today
This collection is a true meeting of the minds, with Carol and Humberto’s signature strong throughout. The sweatshirt is a key piece of their KENZO wardrobe, and here it comes with a new logo adapted from the archives, with KENZO JUNGLE PARIS patchworked in animal print around the image of a tiger.
For an extra detail, the sweatshirt also has a mandarin frill collar, while a T-shirt patchworked with the logo has a wide neck and feminine shape. KENZO is all about the fun of fashion, like the dungaree dress in quilted medallion print, the fake-fur bomber with a logo patchwork back, or the long double-breasted fake fur coat that makes a stand-out statement.
Accessories
It’s all about print, colour and fun with the KENZO x H&M accessories, whether it’s the leather bags that are a take on the KENZO shopper, the tiger-print sock high-heel boot with a zig-zag instep sole, or the patchwork printed cap.
Long leather gloves, with KENZO on one arm and PARIS on the other, are a fashion moment, while a tiger knit beanie is for everyday.
There are so many great finishing touches, like the mesh print enamel earrings and cuffs, the large animal print silk scarf, the padded flip-flops and matching tabi socks, as well as the cute utilitarian charm keyring.
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