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Juicy Couture Black Label Collection’s Fall 2014 campaign-Behind the Scenes

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Dubai, UAE, August, 2014 — The Juicy Couture Black Label Collection’s Fall 2014 campaign, “Return to Hollywood” was shot by noted fashion photographers Inez and Vinoodh.JG009877

 

The campaign features model Martha Hunt styled by Carlyne Cerf de Dudzeele, with choreography by Stephen Galloway. Juicy Couture Black Label is a fashion forward lifestyle collection that brings LA style and attitude to girls all over the world.

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This Fall, the Juicy girl is effortlessly cool, just having returned home from her summer travels. She is ready to embrace the new season with a sense of intrigue and adventure. The campaign personifies the collection’s rocker muse feeling with an alluring and glamorous sensibility. Moto jackets, leopard print skinny jeans, fitted skirts, lace dresses, metallic accessories and iconic Juicy Couture track dressing evoke the essence of LA style with a rock-and-roll flair.

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To further enrich the campaign, Juicy Couture will partner with style icons and notable VIPs who bring the Hollywood Ingénue attitude to life through the medium that they are most passionate about such as fashion, music and philanthropy. The ambassadors will embody the spirit of the natural beauty, the sultry vixen, or the sweet Lolita, appealing to a wide variety of Juicy girl personalities. Each influencer will give fans an inside look into her sexy, fun, and glamorous lifestyle.

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The campaign images will break globally this Fall in US, Asia, Europe, Middle East, and South America markets in publications such as W, V, Interview, T, The New York Times Style Magazine, LOVE, Elle, Harper’s Bazaar, and InStyle.

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In the Middle East, Juicy Couture partners with Majid Al Futtaim- Fashion, the fashion retailing arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

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