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I by Aiisha – SS14 Primrose Path

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While each person sees beauty in their own way, Aiisha sees it in the surface of water and listens to it in the sound of wind hitting the tree branches. She takes real pleasure staring at human’s pupil and compares its beauty to a land with lines of rivers and mountains. She appreciates the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful she sees, feels and breathes.

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Like a movie in her head, she saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. She saw her character own face in the mirror reflecting a different personality to the one standing. Like her collection, each piece appeals to contrasting personalities, and contrasting styles, appealing to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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