GUESS opens new white concept store in Mall of the Emirates
On 26th May 2015, I attended the Guess Summer Holiday Collection 2015 Fashion Show at the Guess Jean Store in the Mall of the Emirates.
The Fashion show displayed trendy and glamours Collections right from denims,animal prints to delicate lace and much more….
The store recently opened the new white concept with the latest collections and a fresh new look.
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April , 2015, Dubai, UAE: GUESS opened its new white concept store in Mall of the Emirates, Dubai to debut brand new interiors and latest collection. The store’s fresh new aesthetic has been created by GUESS in association with Italian architectural firm, Giraldo Associati. The opening was marked with a ribbon cutting ceremony and an in-store fashion show to preview the new summer holiday collection. An abundance of style was evident in the debut season offerings which were raved about by the visitors.
The collection highlights the season’s key trends as the temperature heats up. For the GUESS Girl, denim styles are seen throughout the collection in the form of cut-off shorts, button down shirts, jackets and jeans in several washes and treatments. The softer side of the collection features feminine dresses with lace and romantic crochet detailing. The bold hued floral, paisley, animal and geometric prints rule this season’s collection. For men, GUESS offers a huge range of jeans and shorts in a palette of light to dark washes complemented with graphic print t-shirts and casual shirts.
The store’s new clean white color interiors and bright translucent lights elevates the shopping experience whilst clothing for men and women remains the focal point throughout the store setting. The state-of-art lightning with high-tech light boxes, ceiling spotlights, PVC chandeliers and luminex hanging rails transform the store into a striking contemporary space.
Troy Zunckel, General Manager, GUESS Middle East said, “We are pleased to announce that our much awaited Mall of the Emirates GUESS store is now open for the shoppers. Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking clothing and accessory displays.
The new retail format responds to the demands of young people who are interested in and highly aware of new trends. It’s a really exciting concept and we’d love as much feedback as possible from our customers” he added.
The store proudly celebrates GUESS’ heritage with an array of eye-catching campaign images, displayed throughout the space. Glossy white fixtures juxtaposed alongside rough wood and iron tables compliment the store’s appeal while patchwork cowhides and ottoman seats in the geometrical shapes add a modern feel.
The accessory area features sleek cabinets positioned beside tapered plexi-glass lamps. The gray cement flooring harmonizes well with the unique design elements incorporated into the disposition of the store. A denim anchor wall and clean white shelving fixtures house the brand’s full collection of men’s and women’s apparel while a vast assortment of handbags and shoes flow cleanly throughout.
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