Beauty and Fashion Dubai

British fashion label opens store in Khalidiyah Mall and Al Hamra Mall;

Three more stores slated to open by June this year

Dubai, February, 2014: British fashion label, F&F is set to take Abu Dhabi’s and the Northern Emirates’ fashion scene by storm with the opening of its stores in the capital’s Khalidiyah Mall and Al Hamra Mall in Ras Al Khaimah.

This brings the total number of stores to three in the UAE after the first store opened in Dubai’s Oasis Centre in November last year.

F&F, an Al-Futtaim group company has an aggressive expansion strategy in place for the capital with three more stores slated to open in the first half of this year – World Trade Center Mall, Bawabat Al Sharq Mall and Dalma Mall.

Troy Zunckel, General Manager, F&F said: “F&F has performed really well since we opened our first store in Dubai late last year. The Northern Emirates and especially Abu Dhabi is an integral part of our growth strategy as it offers a strong retail environment. We look forward to expanding the business and offering customers cutting-edge fashion that is bang on trend at very affordable prices.”

Currently offering its spring collection in-store, customers will find a mélange of colours and styles with the women’s collection focusing on three prominent themes – Caravan, Nouveau Couture and Bauhaus while the men’s collection offers Ashen, Tech and Varsity.

Owned by British retailer, Tesco, F&F is available in over 1,600 locations worldwide and is among the top fashion brands in Europe, offering a broad range of affordable fashion including men’s, women’s, and children’s ranges, as well as footwear and accessories.

F&F stores are located at Level 1, Khalidiyah Mall, Abu Dhabi (02 447 6143); ground level, Al Hamra Mall, Ras Al Khaimah (07 243 8448) and Level 1, Oasis Centre, Dubai (04 338 9075). For more information customers can visit the F&F facebook page: facebook.com/F&F-Middle East.