Beauty and Fashion Dubai

August, 2014, Dubai, UAE: Dubai has a new fashion destination with the recent opening of Style ME at Barsha Mall. The upscale women’s clothing boutique features glamorous ready-to-wear designer and haute couture contemporary clothing as well as chic accessories. Whether you are looking to add day or evening wear to your wardrobe, Style Me provides a large variety range to suit the busy and professional woman.

Founded by Karima Samim and Asma Aloun, Style ME, the boutique offers numerous services such as detailed style assessments, bespoke tailoring and alterations. The unique style assessment service guarantees that customers can develop and plan their own distinctive wardrobe style individually with the help of highly trained Style Concierges.

Speaking on the origin of the Style ME concept, Karima Samin, Designer and Founding Partner said, “Today’s woman leads a very busy lifestyle, whether it is taking care of a home or career and time is very often a luxury. Shopping for the perfect occasion outfit takes time and keeping this in mind Style ME offers its customers a selection of different styles, colours and fabrics that they can choose from all under one roof. Any alternations or style modifications can be made at our onsite workshop and the outfits delivered on time.”

The Style ME woman is one who is elegant, stylish and loves dressing well and the style concierges are available at the store who can assist with various services from personal shopping to special bespoke orders. Personal appointments can be arranged making it easier for the time conscious woman to shop than ever before.

Silhouettes at the boutique range from elegant long gowns to short cocktail outfits, chic jacquard jackets, long and short skirts and silk tops. The range of fabrics used include silk, chiffon, lace and crepe and all the embellishments like embroidery, crystals and beads are hand sown by a team in the atelier at the store.

“Quality, style and design is what we focus on and this can be seen in every outfit we create. As both Asma and I are from the region, we understand what our customer’s desire and this insight helps us design our collections according to the market and customer demand,” says Karima.

On the store design, Asma Aloun, Managing Director and Partner says, “We wanted to create an environment that was feminine and cozy where our customers could shop at their own pace. We want our customers to come back because of the personalize service both in terms of ready-to-wear and bespoke services we offer.”

Chic accessories ranging from jewellery, belts and bags are hand-picked by the team from Europe which complements the collections.

Style Me is located at the Ground Level of Al Barsha Mall.