Beauty and Fashion Dubai

• Buildable model of the adidas Originals Superstar sneaker
• Available exclusively at THAT Concept Store for the first time in the UAE

Dubai, UAE, July 2021: Sneakerheads and LEGO® lovers rejoice; the LEGO® adidas Originals Superstar set is now exclusively available at THAT Concept Store for the first time in the UAE. The buildable shoe replica is a perfect fit for Majid Al Futtaim’s home-grown, innovative retail space in Mall of the Emirates, celebrating authentic streetwear culture and the supercool superstar silhouette.

The collectible piece allows shoppers to recreate the iconic shoe at home for a unique addition to their sneaker collection. Perfect for adidas fans, sneaker collectors and building block experts, the kit is only available in the region at THAT Concept Store and LEGO® certified stores.

As a realistic tribute to the Originals Superstars, the 731-piece set is complete with the adidas logo, 3 serrated stripes, shoelaces, and authentic shoebox packaging, as well as a display stand and plaque. The kit also comes with 17 extra LEGO® elements so that you can choose whether to build the right-foot shoe or the left one, and measures in at 27 centimeters long and 12 centimeters high (or a size 9 equivalent).

Whilst unfortunately you won’t be able to wear the shoe, the LEGO® adidas Originals Superstar set is ideal for your next creative project. It is the first drop in THAT Concept Store’s exciting series of events this July, to be announced later in the month as part of its ‘I got THAT’ campaign.

Head to THAT Concept Store to discover this and much more, plus follow @thatconceptstore on Instagram to keep an eye on everything happening over the next few weeks.

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