Duchess by Jelena – Spring/Summer 2014
Established in 2012, Duchess by Jelena is fast becoming the luxury label of choice for the UAE’s stylish elite. Founded by former Miss Yugoslavia and international model, Jelena Jakovljević Bin Drai, this season’s collection pays homage to her love of architecture, taking influence from the city’s towering skyline.
The iconic vision of Dubai’s skyscrapers offers a lineal influence to the collection, with a focus on embellished lines flowing through fabrics and elongated silhouettes. Corset-like elements further amplify the structural theme, with tactical detailing toughening up feminine cuts.
Flashes of monochrome are presented throughout, complemented by elegant chiffon, lace and sequins. The shimmer of building facades is embossed through the metallics of platinum, vintage gold and blue, while dusky hues of yellow and pink represent the sunset falling on the horizon.
Femininity forms the core of the collection, as cinched waists and sleek hip contours accentuate the silhouette. Sweeping lengths and flowing textiles offer an aquatic fluidity inline with the city’s coastal scene, with cuts extending from below the knee to floor-length glamour.
Celebrating a city that embraces global cultural values, Duchess by Jelena presents its own edition of East-meets-West apparel.
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