CHAPS Spring 2016 Fashion Launch
Hello Everyone 🙂
Few days back, I visited Chaps, new flagship store in Ibn Battuta Mall.
Chaps is an exciting addition to Liwa Trading Enterprises’ growing retail portfolio.
Last Month, Chaps showcased its Spring 2016 collection highlighting key fashion items for men, women and boys.
New to the Market:
Liwa Trading announced the launch of Chaps—a timeless American sportswear brand— with the opening of two flagship stores in the UAE for Spring 2016. Offering a complete lifestyle collection for the family, Chaps represents fashion that is casual, confident, spirited and fresh. Chaps is available in the Ibn Battuta Mall in Dubai, and the Al Wahda Mall in Abu Dhabi, with more stores scheduled to open in the coming years.
Launched in 1978, Chaps was created to be more than a just label, and quickly established itself as a lifestyle that evoked an iconic American sensibility.
The signature Chaps polo shirt is also an important part of the brand, drawing on a sporty heritage. Splashes of vibrant color easily combine with the rest of the collection.
The Chaps design philosophy is communicated through versatile collections with a spirited confidence that can be worn season after season, celebrating timeless and accessible style.
About the Spring 2016 Collection:
Spring blooms with fresh fashion and statement looks in the new season range from Chaps. From a graduation party to a barbeque with friends, celebrate the warming weather in style.
Spring captures the spirit of American denim for women with cool blues, crisp whites and playful pops of red. Stripe and plaid knit shirts top off white or blue denim for a playful weekend look, while a denim shirtdress is the style staple for the season.
Inspired by the laid-back attitude of Key West, the Menswear Spring collection ushers in easy style in a palette of indigo blues and soft brights. Knits are must-have layering pieces for the season, such as a French rib quarter-zip sweater pulled over a graphic T-shirt or a buffalo check button-down—great for date night or brunch in the city. Always smart and sophisticated in a custom fit; the premium cotton dress shirts are suited for a busy lifestyle, outfitting a stylish professional on the move at the office or at a festive party with friends.
Spring break has never looked cuter with made-for-play polos, versatile shirts and bright check and stripe button-downs for boys. These wardrobe staples can be mixed and matched on any day and topped off with a stripe belt for a fun finishing touch.
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