Beauty and Fashion Dubai

Blue Ink Beachwear Collection to be available online with free delivery in the UAE and the rest of the world

Made with love for the empowered, cosmopolitan and independent woman, Blue Ink Beachwear launches its introductory collection to the fashion market this month. The collection will be available online for purchase from the company’s website with free delivery to the UAE and the rest of the world.
The collection, which is designed by Anisha Lalani, is inspired by the world and its beauty and is a combination of prints and pastels that are both bold and light. Influenced by luxury, the brands unique pieces are a combination of carefully selected top-of-the-range fabrics and crafted by the best Italian and Belgian companies.

“We desire to serve customers all over the world and are thrilled to be a part of the swimwear wing of the fashion industry. Our aim to design swimwear for women of all sizes and create a garment that can bring out the confidence in the wearer and reflect her personality,” said Anisha Lalani designer and CEO at Blue Ink Beachwear.

With a shifting trend towards fuller sizes and a focus on ‘strong is the new sexy’, the collection reflects the true essence of being a woman. The pieces are created to perfectly flatter the female silhouette, flaunt curves from all the right places and are incredibly fashion forward. Extreme care and focus has been given to use the right materials that are form flattering, the cuts and designs selected are not only fashionable but also perfectly compliment the female figure.

All swimwear is designed in Belgium and made in Italy, using only the finest fabrics. Most of the items in the collection are versatile and can be worn in more than one ways – daytime at the beach and night-time for socialising with friends. “I wanted to make true eye catchers with bold prints, sophisticated swimwear and beachwear for the woman who wants to project her urban confidence at the beach by wearing great designs at affordable prices and I wanted all items to be able to be worn in an urban setting too. The printed swimwear can be easily converted into tops, for instance the Ibiza Blanca can be worn with a pair of shorts and the Eva beach robe; a ready outfit for a party or indoor shopping spree with friends. The beachwear can be worn on different occasions too. Pair the Natasha open front skirt with skinny black pants and a top, some killer heals and you are ready to be the show-stopper at the club”, Anisha added.

Future plans include expansion into various markets and adding additional products such as hats, open shoes, beach bags and perhaps a skincare line too. Blue Ink Beachwear aims to be your one-stop destination for all your swimwear needs, with new collections launched every season – exciting new prints and colours to look forward to.