Beauty and Fashion Dubai

Irina Shayk arrives in the UAE

Adventure inspired fashion for the sophisticated and glam woman.

Bebe launches social media campaign #bemoreyou

February 2014, Dubai, UAE – For Spring 2015, Bebe unveiled the Viva La Vida! Vibrant collection of party wear, work wear and casual weekend looks, along with chic outerwear and active wear to complete the sophisticated, modern woman’s wardrobe. Bebe, a multi-dimensional brand has come forward with a dramatic and playful spring 2015 Collection.

Bebe’s ‘Viva La Vida’ collection draws its influence from the vibrant and playful life of women that channels their spirit of adventure. Supermodel, IRINA SHAYK, leads the spring 2015 campaign and brings to life the artful, vivacious and travelled glamour which every woman yearns off.

Irina is seen modelling desk-to-drinks suiting pieces, dramatic hi-low dresses and bodycons throughout the high-spirited collection. Featuring higher quality fabrics and more sophisticated silhouettes, the collection caters to the Bebe woman’s lifestyle.

“The campaign mirrors our brand identity of “unleashing the power of confident, feminine and fashionable women”, said Jim Wiggett, CEO of Bebe, giving us a reason to launch our social media campaign #bemoreyou.”

Bebe’s social media campaign, #bemoreyou encourages women to outwardly express their inner confidence with Bebe. Bebe will make her feel proud and recognized for all the things she does and embodies.

Coral, turquoise and soft yellows create a subtle tropical palette, with spring white and light beiges seen throughout the spring line. Design details range from sheer insets, asymmetric hemlines and beautifuk draping to shimmering beaded and metallic accents.

Bebe’s, “Viva La Vida” collection embodies tribal-inspired statement necklaces, earrings and cuffs accessorize the collection, which also offers strappy metallic sandals and neutral wedges with day-to-night versatility. The collection appeals to the Bebe woman’s many different lifestyles and offers an assortment of unique, sophisticated and empowering clothing.

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